Influencer & Community Manager

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Job Description

Passionate about growing brands through creators culture and conversation Join us as we take this capability to the next level at P&G.

Were building a new Influencer & Community team within our Brand organisation and youll be at the heart of it playing a central role in how our brands come to life through creator partnerships relevant content and real consumer conversations across the UK & Ireland.

Overview of the role:

As Influencer & Community Manager youll own end-to-end influencer partnerships strategy and execution from insight generation and talent selection to content delivery and performance optimisation driving brand relevance trust and measurable impact across P&Gs portfolio.

Alongside this you will also ensure these creator-led moments continue to live beyond campaigns contributing to ongoing conversation advocacy and community engagement across platforms like TikTok Instagram YouTube and Reddit.

Working closely with Brand Media and PR teams youll bring global strategies to life in a way that is locally relevant culturally sharp and built to perform. Youll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building.

This is a hands-on role for someone who understands creator culture platform dynamics and how to turn content and conversation into growth.

What youll do

Influencer & Creator Strategy & Execution

• Lead locally relevant execution of influencer KOL and expert strategies in line with regional guidance
• Identify vet and onboard creators across tiers (micro macro celebrity experts)
• Build and manage relationships with creators agents and talent partners
• Own campaign delivery end-to-end: briefing content rollout budget management with ROI focus performance analysis and optimisation

Community Engagement & Advocacy

• Engage with audiences across key platforms bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
• Monitor sentiment manage risks and escalate issues where required
• Develop and maintain community guidelines response frameworks and escalation protocols
• Drive UGC and advocacy programmes encouraging participation and amplifying consumer voices

Content & Social Ecosystem Integration

• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars ensuring influencer UGC and brand content work together as a connected ecosystem
• Identify high-performing content for cross-channel amplification (organic paid)
• Contribute to development of authentic platform-native content formats and support creation of low-fi socially native reactive content where needed

Social Listening Trends & Insights

• Monitor social conversations trends and competitor activity
• Leverage social listening and AI tools (e.g. internal tools platform dashboards) to generate insights
• Translate insights into actionable recommendations for content creators and campaigns and share learnings and best practices across local and regional teams

Governance Compliance & Best Practices

• Ensure all content and partnerships align with brand guidelines platform best practices and UK advertising regulations
• Provide guidance to internal teams and creators on disclosure and compliance standards

What we offer you:

• Meaningful work from Day 1: From Day 1 youll be working some of the UKs best loved brands. Youll be given the space and opportunity to bring your experience energy and new perspectives to make a genuine impact right from the start.
• Continuous Development & Empowering Culture: Our culture is built on a foundation of continually developing our people. At P&G we offer a career not just a job and will empower you to become the best at what you do through continuous learning opportunities a varied career path and the opportunity to work alongside inspiring people. You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed and diversity is celebrated.
• Flexibility: We operate a flex at work approach with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home. Of course we do a bit of both every day but we encourage our teams to choose where they work based on the jobs to be done.
• Head Office Location: This role is based in our UK Head Office in Weybridge Surrey which is an easy commute from London with regular trains from Waterloo and a free shuttle service from the station to the office. There is free on-site parking with access to dedicated electric vehicle charging points. There is also an on-site Costa Coffee discounted restaurant for breakfast and lunch and a state-of-the-art gym facility.
• Competitive Compensation and Benefits: P&G take a Total Rewards approach meaning on top of your salary which is reviewed annually you can expect a whole range of benefits. These include a generous Double Match Pension Scheme; Private Medical Insurance; P&G Contributed Share Programme; 25 Days Holiday Onsite Gym and your very own Flex4Me Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.

Job Qualifications

What youll bring

• Experience in influencer marketing creator partnerships or social media. Exposure to health/beauty or consumer brands is an advantage
• Proven record of managing end-to-end influencer campaigns from briefing through to reporting
• Strong understanding of the UK/I creator landscape and platform dynamics
• Ability to connect creator storytelling with broader brand engagement
• Data-driven mindset with the ability to analyse performance and optimise campaigns
• Experience managing budgets and delivering measurable results (engagement awareness conversion)
• Ability to balance strategic thinking with hands-on execution
• Strong communication and collaboration skills in fast-paced multi-stakeholder environments
• Genuine enthusiasm for the Consumer Goods industry staying updated on trends and emerging creatorsproductsand brands.

Right to work:

For this role you will need to provide your own continuous (i.e. not time limited) right to work in the UK from Day 1 of employment without requiring sponsorship from P&G.

P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome included and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please clickhereif you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment we thank you in advance for your patience.

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