B2B Growth Copywriter (Demand Generation) 1

Were Hiring: B2B Growth Copywriter (Demand Generation)
If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster test more and improve results keep reading.
Were looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns landing pages and ABM programs.
This is not a blog writer role.
This is about writing testing and optimizing content that drives conversions and revenue - powered by AI.

Location: United Kingdom (Remote) or London (Hybrid Flexible option)

What youll actually do
Write and optimize high-performing LinkedIn & Google Ads copy
Run A/B tests on messaging headlines and value propositions across campaigns and landing pages
Own messaging for landing pages (Unbounce) and continuously improve conversion rates
Create ABM-focused content for target accounts and segments
Support email campaigns and SDR outreach with clear compelling messaging
Develop SEO-driven content aligned with business intent (not fluff)
Improve website messaging across solutions products and key pages
Work closely with demand gen product marketing and sales to align messaging with real market needs
Use AI tools (e.g. ChatGPT Claude etc.) to generate iterate test and scale content faster
Continuously experiment with multiple messaging angles using AI to improve performance

What success looks like
Improved conversion rates across landing pages and campaigns
Stronger CTR and engagement across paid media
Consistent A/B testing cadence leading to measurable performance gains
Increased content velocity and testing output using AI
Clear AI-driven visibility into what messaging works (and why)
Messaging that resonates with target audiences and drives action
Content that contributes to pipeline and revenue not just traffic

What were looking for

23 years of experience in B2B copywriting content or growth marketing
Proven ability to write conversion-focused copy (ads landing pages emails)
Hands-on experience using AI tools to enhance content creation testing and efficiency
Strong interest in testing experimentation and performance marketing
Understanding of B2B audiences and complex products/services
Ability to adapt messaging across different personas and industries
Experience with SEO content targeting real business intent
A mindset of continuous learning iteration and optimization
Proven track record working for a BornintheCloud or CloudNative technology company - Must have
Excellent English skills both written and spoken

Why this role
Youll directly impact campaign performance and pipeline growth
Work in a team that actively leverages AI to scale marketing impact
Be part of a performance-driven growth organization

If youre a copywriter who thinks like a marketer - and uses AI to move faster test more and win more - wed love to talk.

Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.