Marketing Manager

WHAT YOULL DO
As a Marketing Manager you will drive brand and customer growth in the Sales Market by translating global strategies into locally relevant marketing and customer plans. You will lead impactful marketing execution ensure strong commercial results and maximize the effect of marketing investments through datadriven decisions and effective prioritization. Through strong leadership and close crossfunctional collaboration you will develop your team strengthen ways of working across functions and secure consistent followup on customer and business performance. In this role you will be responsible for the Sales Market Türkiye consisting of Türkiye Kazakhstan and Georgia.

You will:

• Lead and drive brand and customer growth in the Sales Market by translating global strategies into locally relevant actions
• Develop and execute a customer marketing and communications plan that builds brand relevance and delivers commercial results
• Drive short and longterm growth of the customer base sales and brand performance through a datadriven omnichannel approach
• Plan allocate and follow up on marketing investments across media content pr and customer initiatives to maximize business impact
• Secure effective loyalty activations in line with global frameworks while ensuring operational efficiency
• Monitor and follow up on key marketing and customer KPIs such as traffic conversion and customer activation
• Collaborate closely with commercial and other sales market teams to ensure alignment and strong followup on business results
• Continuously improve processes tools and crossfunctional ways of working to enhance efficiency and customer experience
• Provide clear direction and enable crossfunctional collaboration to support problemsolving knowledge sharing and customercentric improvements
• Set priorities empower decisionmaking and ensure accountability to secure consistent execution and performance
• Lead coach and develop the marketing team strengthening collaboration and delivery
• Identify and develop future talents supporting succession planning and recruitment for key marketing roles

WHO YOULL WORK WITH

As a Marketing Manager you will work closely with Sales Market leadership Commercial teams Digital Retail People and other support functions. You will collaborate across functions and with Global Marketing to secure alignment with global strategies enable strong local execution and drive consistent customer and business impact across channels.

WHO YOU ARE

We are looking for people with

• A degree in Marketing Communications Business or a related field
• 8 years leadership experience in marketing sales or customer functions
• A proven track record of delivering customercentric results across brand communications and media activities
• Experience working with omnichannel marketing
• Solid analytical skills with the ability to translate data into clear strategies and action plans
• Experience in marketing investment planning followup and performance analysis
• Excellent communication skills with the ability to engage and align teams across functions
• Fluency in English written and spoken

And people who are

• Customercentric and commercially driven with a strong sense of brand responsibility
• Confident leaders who inspire empower and develop their teams
• Proactive structured and comfortable setting priorities and making decisions
• Collaborative and openminded with the ability to work across functions and markets

WHY YOULL LOVE WORKING HERE 
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

More specifically we offer:

• 25% Staff discount on all our H&M Group brands both in stores and online (H&M COS Weekday Monki H&M HOME & Other Stories and ARKET).
• H&M Incentive Program HIP. Learn more about the program here.
• Private medical and health insurance
• Meal Allowance
• Transportation Allowance
• Baby gift card
• Additional vacation days (Marriage Paternal Bereavement)
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 1015 & 20 years anniversary
• Endless career opportunities

JOIN US

Our uniqueness comes from a combination of many things our inclusive and collaborative culture strong values and opportunities for growth. But most of all its our people who make us who we are.

This is a full-time role and the Marketing Manager reports to the General Manager.

If you feel that this is an opportunity that will drive you please apply with your CV in English no later than 28 June 2026.  Due to data privacy policies we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

*we are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Remote Work :

No

Employment Type :

Full-time