Senior Manager, Search & Performance

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

We are currently looking for a Search & Performance Sr. Manager APAC to join this role you will be responsible for establishing and running with excellence the Search & Performance Hub with primary ownership of Search (Paid Organic/AEO-GEO) Website Performance Analytics & Tagging and emerging channels (Reddit Pinterest and similar platforms).

This role does not own paid Social platform strategy which sits with the Social Performance team.

The Search & Performance Sr. Manager will be responsible to:

• Own the Search strategy end-to-end Paid Search SEO and the emerging discipline of AEO/GEO ensuring the brand shows up accurately and favorably across AI-driven search surfaces (ChatGPT Perplexity Google AI Overviews etc.)
• Partner with brand and UX teams to deliver website design and CRO recommendations that improve on-site conversion and search-to-site performance
• Work hands-on with Ad Ops teams to QA recommend and implement tag and pixel changes (GTM server-side tagging conversion tracking) ensuring measurement accuracy across markets
• Own the Google agenda building and presenting regular POVs audits and updates to clients as the landscape evolves
• Lead exploration and pilot strategy for emerging channels (Reddit Pinterest and similar platforms) identifying where the brand should test scale or pass
• Work directly with the Strategy / Planning teams in diagnosing the execution KPIs and benchmarks (e.g. audience definitions reach / frequency corridors fit-for-purpose content requirements bidding strategy in-campaign optimization principles etc.)
• Work directly with the Strategy / Planning teams in determining the test-&-learn frameworks for new experiments as well as for testing alpha / betas
• Lead monitoring of in-campaign performance and in partnership with the Strategy / Planning teams lead implementation of in-campaign optimization
• Work directly with the biddable teams (the execution reporting & ad-operations teams) in guiding them to execute the aligned KPIs
• Lead client conversations and bridge the gap between Media Performance & actual business reality. Simplify technical Performance conversations during client engagements
• Develop a global POV on whats working / whats not and what to start new scale further or stop
• Deliver innovative and creative solutions to media briefs when it comes to performance platforms (focused towards Search & emerging platforms)
• Guide and work with the team on the mid-year and annual strategy to achieve the desired KPIs for the business

Skills and Experience

• Hands-on experience managing Performance platforms (focus on Search) at scale with exposure to GA4 GTM/tag management and website optimization/CRO
• 5-7 years of proven track record running performance operations for large-scale clients
• Ability to convert execution results into actionable insights that successfully optimize strategy / planning
• Strong working knowledge of Search & Performance platforms and a point of view on AEO/GEO as a discipline
• Comfort working directly with Ad Ops / Tech teams on tagging GTM and measurement architecture
• Fluency in GA4 able to both interpret data and explain it simply to senior clients
• Curiosity for emerging platforms (Reddit Pinterest AI search surfaces) and a bias for testing early
• An eyes-on-consumers hands-on-keyboard disciplined approach
• Execution-back and data-powered strategic mindset
• Focus and passion for excellence in execution
• E2E perspective with analytical expertise
• Data & technology savviness for media / business solutions
• Experience leading and coaching mid / large sized team
• Experience holding relationships with senior clients
• Understanding and aptitude to translate existing & upcoming technology trends into media / business solutions

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