Senior Manager, Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About The Role

The Senior Manager position reports directly in the APMEA Head of Programmatic. The role is responsible for overseeing the overall health and success of their respective account(s) and is expected to also contribute to supporting WPP Medias broader Programmatic Practice. Within this role youll be responsible for owning the business relationship with your client agency and team in addition to ensuring the successful delivery of programmatic campaigns. The primary responsibilities of the role include the management of the programmatic team and fostering strong relationships with respective digital agency counterparts clients and external partners. The Senior Manager is also expected to be the teams source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation optimization and inventory and audience strategy.

While the role typically does not require day to day trading of campaigns as part of their normal responsibility the expectation is that they should be able to do so if and when required.

Programmatic Senior Managers are typically responsible for overseeing the day-to-day workload training and career development of a team of programmatic talents both onshore and offshore.

Responsibilities:

• Owning the business relationship for the account and driving growth of programmaticutilizationandinvestment

• Working directly with client and account leads to define the role of programmatic within a clients digital strategy and create the frameworks to see it effectively executed

• Working with client and delivery leads to manage client SOWs and staffing plans to ensure teams are appropriately resourcedrelativeto volume of revenuecomplexityand overall workload

• Preparing and delivering presentations directly to clients or key agency stakeholdersincluding QBRs key campaign recaps and future planninginitiatives

• Educating clients and agency teams as the landscape evolves to ensure they are aware of new media opportunities that can be activated programmatically

• Providing strategic partner recommendations to clients including DSP Verification and other similar platforms in conjunction with account leads

• Leveragingrelationships with platforminventoryand data providers to maximize their value specific to an accountneeds

• Owningrelationships and with members of the broader digital account teams including planning investmentoperationsand analytics

• Overseeingthe management ofcampaignsto ensure they consistent meet or exceed client KPIs and acting as the teams central point of expertise and escalation to address challenges as they rise

• Holding members of the team accountable to flawless execution ofcampaign implementation and developing the QA processes that allow them to do so

• Ongoing training and support of thecareer growth of direct reports

• Developingbest practicesthatimprove the quality or efficiency of work within an account or broader programmatic practice

• Responding to New Business Briefs and providing broader strategic support youre your programmatic expertise for larger presentationsprojectsor pitches

What You Need:

• Bachelors degree in a related field. (Media & Advertising Mass Communication Digital Marketing Computer Science preferred).

• 7 Yearsof relevant career experiencewith5 yearsexperience trading programmatic campaigns at an agencybrandDSPor Ad Network strongly preferred.

• Other Programmatic functionsPaid Search Paid Social Ad Operations Digital AnalyticsorDigital Planningorclient-sideroles supporting a direct response or e-commercebrandmayalso be considered forhighqualified candidates.

• Pastteammanagement experience isrequired. Experience working with offshore is a plus.

• Strong familiarity with key programmatic and digital platforms.

• Understanding and knowledge of key industry concepts and trends

• Perspective of current and future state of programmatic as a media channel.

• Excellent verbal and written skills

• Exceptional organizational skillsanddetail orientedmindset

• Strong presentation skillsand comfort presenting to senior stakeholders

• Strong analytical abilities and quantitative skills

• Ability to prioritize tasks effectively

• Natural curiosity and desire to continuously learn

• Passionate and commitment to master WPP Medias best-in-class AI tools and platforms to create innovative solutions for clients growth

Life at WPP Media & Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

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