Senior Executive Assistant Manager — Digital, Marketing & Communication

As our Senior Executive / Assistant Manager Digital Marketing & Communication youll bring our brand to life across digital social PR and onground activations.

From launching scrollstopping content to hosting influencers and creating unforgettable events youll be at the heart of it all.

What Youll Be Doing

Digital & Campaign Execution

• Execute alwayson and campaignbased digital marketing (Meta Google TikTok etc.)
• Optimise website brand pages and OTA listings to maximise visibility and bookings
• Track performance and finetune campaigns to improve results
• Support CRM and email campaigns with targeted guest engagement

Social Media & Content Creation

• Own daytoday social media (posting captions community engagement)
• Create bold fun and culturally relevant content (photo video Reels/TikTok)
• Stay ahead of trends and keep Mamas voice fresh playful and distinctive
• Plan and execute photoshoots and content creation sessions

PR Influencers & Buzz Creation

• Support media relations press releases and PR activities
• Host influencers media and collaborators create memorable experiences
• Help execute PR events launches and brand activations
• Track media coverage and social buzz

Events & Brand Activation

• Bring Mamas spaces to life through events parties and collaborations
• Work closely with F&B Rooms and Events teams to drive revenue
• Capture and amplify content during events in real time

Collaboration & Coordination

• Work with agencies (creative digital PR) to deliver campaigns
• Support marketing budget tracking and reporting
• Ensure all work aligns with Mama Shelters global brand standards

Qualifications :

What Youll Be Doing

Digital & Campaign Execution

• Execute alwayson and campaignbased digital marketing (Meta Google TikTok etc.)
• Optimise website brand pages and OTA listings to maximise visibility and bookings
• Track performance and finetune campaigns to improve results
• Support CRM and email campaigns with targeted guest engagement

Social Media & Content Creation

• Own daytoday social media (posting captions community engagement)
• Create bold fun and culturally relevant content (photo video Reels/TikTok)
• Stay ahead of trends and keep Mamas voice fresh playful and distinctive
• Plan and execute photoshoots and content creation sessions

PR Influencers & Buzz Creation

• Support media relations press releases and PR activities
• Host influencers media and collaborators create memorable experiences
• Help execute PR events launches and brand activations
• Track media coverage and social buzz

Events & Brand Activation

• Bring Mamas spaces to life through events parties and collaborations
• Work closely with F&B Rooms and Events teams to drive revenue
• Capture and amplify content during events in real time

Collaboration & Coordination

• Work with agencies (creative digital PR) KOLs to deliver campaigns
• Support marketing budget tracking and reporting
• Ensure all work aligns with Mama Shelters global brand standards

Additional Information :

• Has 36 years of experience in digital marketing social media PR or communications
• Is creative handson and full of ideas
• Loves content creation (bonus if youre comfortable shooting/editing videos)
• Understands social trends influencers and digital culture
• Is organised adaptable and thrives in a fastpaced environment
• Experience in hospitality lifestyle F&B or entertainment is a big plus

Remote Work :

No

Employment Type :

Full-time