Senior Data Scientist, Marketing AI #AIDA

Powering the Future with AIDA

To lead the next phase of our AI evolution weve launched a new business unit AIDA Artificial Intelligence & Data Analytics a strategic engine driving our transformation designed to scale our AI ambitions with precision and purpose. This marks a pivotal shift in how we operate innovate and serve to embed intelligence into every layer of our business.

At Singtel this is more than a technology upgrade. Its a strategic transformation that redefines how value is created across the enterprise coreaugmenting human capabilities and unlocking entirely new potential. It is a transformation journey by aligning people platforms and processes under one cohesive strategy. Our mission is to build AI literacy and foster a culture where intelligence empowers people.

We welcome you to join us on a transformational journey thats reshaping the telecommunications industry and redefining whats possible with AI at its core. Grow with us in a workplace that champions innovation embraces agility and puts human potential at the heart of everything we do.

Be a Part of Something BIG!

As a Senior Data Scientist within the AI & Data Analytics (AIDA) business unit you will assume a key role in driving insights discovery and AI/ML model development to predict and respond to market changes and their impact on Singtels business. Your work will influence critical decisions across the organizationenabling data-driven strategies that uncover new customer insights optimize operations and unlock new revenue streams.

In this role you will play a leading part in advancing AI initiatives where AI is used to personalize and scale telco product and service offerings. You will develop predictive models for customer eligibility churn/purchase propensity and cross-sell optimization. This includes close collaboration with internal stakeholders and external partners to co-create data-driven AI/ML solutions.

Make an impact by:

• Lead Data Science Initiatives: Drive AI/ML initiatives supporting Singtels product and service offerings by working closely with stakeholders from Marketing Product and external partners. Define problem statements and architect end-to-end solutionsincluding the use of Generative AI and LLMs where applicableto align with strategic objectives regulatory requirements and partner needs.
  
• Model Development & Integration: Design build and productionize analytical models that enable intelligent decisioning within customer journeys. Integrate these models into customer-centric decision engines while championing best practices around model governance scalability explainability and continuous performance monitoring.
  
• Customer Behavior & Lifecycle Analysis: Leverage customer behavioral data across Singtels Mobile Broadband and entertainment services to uncover actionable insights. Maintain and enhance analytical models that inform segmentation product targeting and value-based engagement strategies. Enable data exploration insight discovery and controlled experimentation (e.g. A/B testing uplift modeling) to support lifecycle marketing and campaign optimization.
• Data Exploration & Experimentation: Enable robust data exploration insight discovery and experimentation for lifecycle marketing campaigns. Devise and execute rigorous A/B tests segmentations and optimization strategies to continuously improve business outcomes.
• Technical Mentorship & Code Quality: Provide guidance to junior data scientists and collaborate on code reviews to ensure adherence to best practices maintain high code quality and promote knowledge sharing within the team.
• Stakeholder Communication: Communicate complex analytical findings and recommendations to diverse audiencesranging from technical teams to senior leadershipin a clear concise and compelling manner.

Skills for Success:

• Bachelor or Postgraduate degree in computer science mathematics statistics or a related field with at least 3 years of relevant working experience.
  
• Telecom or Insurance industries Sales / Marketing analytics experience will be an advantage.
  
• Deep technical and data science expertise demonstrating proficiency in:
  a) Machine Learning & Statistical Modelling: Including linear regression GLMs time series forecasting supervised learning (e.g. gradient boosted trees neural networks) segmentation clustering design of experiments and causal inference.
  b) LLMs & Generative AI: Fine-tuning and evaluation of large language models (e.g. GPT LLaMA) prompt engineering red-teaming and performance monitoring
  c) Efficient data manipulation (with skills in SQL Python Spark Hadoop/Hive and Databricks) and data visualization (using tools like Power BI).
  d) Familiar with software engineering best practices including modular code design reproducibility and testing. Proficient with version control tools such as GitHub GitLab and Bitbucket
• Exposure to cloud platforms (e.g. Azure AWS GCP) and ML lifecycle tools (e.g. MLflow Airflow)
• Strong problem-solving skills with the ability to identify and solve complex business problems through data analysis.
• A team player with a customer-focused mindset able to work well in a team and passionate about delivering exceptional customer experiences.
• Excellent data visualization and communication skills with the ability to present insights and findings in a clear concise and compelling manner both in written and verbal form.
• Experience in mentoring junior team members through collaborative problem solving pair programming and constructive code reviews.

Are you ready to say hello to BIG Possibilities

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!