Senior Account Manager (Freelance)

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

We are looking for aFreelance Senior Account Managerto supportcommunications workwithin the aviation sector. This role is ideal for someone with strong media relations experience a solid understanding of the aviation industry and the confidence torepresentclients in both external engagements and internal stakeholder meetings.

Based in Singapore you will work closely with regionalteams to drive strategic communications initiatives manage media engagement and support day-to-day client counsel. The role requires someone proactive commercially aware and comfortableproviding senior client counselas well as day-to-day supportwith a Singapore going regional remit. You should be able to attend in-person meetings in Singapore at least twice a week with possible occasional travel opportunities.

What youll do:

• Serve as the day-to-day communications lead for aviation clients providing strategic counsel proactive recommendations and dependable client management.

• Represent clients confidently in internal and external stakeholder meetings on behalf of the communications team.

• Develop and execute strategic communications plans aligned with businessobjectives industry developments and market priorities.

• Draft high-quality press materials including press releases media pitches statements briefing documents and executive messaging.

• Engage inmedia engagement efforts byidentifyingrelevant journalists and outlets building strong relationships and securing meaningful coverage.

• Develop targeted media profiles and engagement recommendationsprovidingstrategic insight into why specific media are relevant and valuable for each announcement or initiative.

• Monitor aviation aerospacetravel geopoliticalregionaland business media trends toidentifyopportunities risks andtimelystory angles.

• Support announcement planning media briefings interview coordination and event communications whererequired.

• Contribute ideas and strategic input to communication campaigns thought leadership initiatives and broader reputation-building efforts.

Experience that contributes to success:

• Proven experience in public relations corporate communications or account management ideally within aviation aerospace B2B or highly regulated industries.

• Strong understanding of the aviation industry and ability to navigate complex corporate environments.

• Strong media relations experiencewith a solid understanding oflocal and regionalmedia landscapes.

• Excellent writing and editing skills withdemonstratedexperience drafting press releasesandmedia materials

• Ability to think strategically about media engagement including evaluating media relevance audience fit and reputational impact.

• Confident stakeholder manager with experiencerepresentingclients in meetings and managing senior-level interactions.

• Highlyorganisedand able to manage multiple priorities independently in a freelance capacity.

• Based in Singapore and available to attend in-person meetings at least twice a week.

• Collaborative proactive and solutions-oriented with strong attention to detail.

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