Search Optimisation Specialist, IKEA Singapore

You will lead and optimise IKEA Singapores end-to-end search performance across Search Engine Optimisation (SEO) Search Engine Marketing (SEM) and Generative Engine Optimisation (GEO). Your mission is to ensure IKEA remains visible wherever customers search for inspiration information and products while driving sustainable traffic conversion and commercial growth.

You will combine commercial understanding data-driven insights and technical expertise to improve discoverability across traditional and AI-powered search platforms. Working closely with Selling Marketing Commercial and global stakeholders you will develop and execute search strategies that strengthen IKEAs digital presence and support business objectives.

Your assignment

• Develop execute and continuously optimise IKEA Singapores search strategy across SEO SEM and GEO to maximise visibility traffic and commercial performance.
• Drive SEO improvements across the IKEA website including content optimisation metadata site architecture internal linking and technical SEO enhancements.
• Plan manage and optimise SEM campaigns including keyword strategy bidding budget allocation ad creation and performance monitoring to maximise return on investment.
• Lead GEO initiatives to strengthen IKEAs visibility and authority across AI-powered search and answer engines.
• Analyse customer search behaviour keyword opportunities market trends and competitor activities to identify growth opportunities and optimisation priorities.
• Monitor report and provide actionable insights on search performance translating data into recommendations that support business decisions.
• Partner with Selling Marketing and Commercial teams to embed search optimisation into campaigns customer journeys and digital experiences.
• Collaborate with global and regional stakeholders to ensure alignment on search strategies governance tools and best practices.
• Stay up to date with search engine algorithm changes AI developments and industry trends translating insights into optimisation roadmaps and capability building initiatives.

Qualifications :

Your profile

• Passionate about creating exceptional customer search experiences and improving discoverability across digital channels.
• Strong knowledge of SEO SEM and emerging GEO practices with hands-on experience managing search optimisation initiatives.
• Good understanding of web analytics and performance measurement tools such as Google Analytics Google Search Console and Google Ads.
• Strong analytical skills with the ability to interpret data identify opportunities and translate findings into actionable recommendations.
• Commercially minded with the ability to connect search performance to customer behaviour and business outcomes.
• Effective stakeholder management and communication skills with the ability to influence and collaborate across functions.
• Adaptable and curious with a continuous learning mindset and interest in emerging search and AI technologies.
• Experience in e-commerce digital marketing or omnichannel retail environments will be an advantage.
• You share the IKEA values and is committed to develop people and the business together.

Additional Information :

Please apply by 10 August 2026.

Remote Work :

No

Employment Type :

Full-time