Regional Visual Merchandising Assistant Manager, Travel Retail APAC

MAIN RESPONSIBILITIES

REGIONAL VISUAL MERCHANDISING GUIDELINES

• Act as a brand guardian make sure the brand standard will be followed in the very best way possible throughout.
• Orchestrate and maximize Visual Merchandising impact across Diors marketing launches and architectural projects.
• Collaborate closely with the Central VM Regional Retail Design and Marketing teams to develop Regional Soft Merchandising Guidelines.
• Guide and support local VM teams in adapting relevant guidelines to the APAC markets in line with local business and sales objectives.
• Partner with local VM teams to ensure timely implementation and consistently high VM execution standards across all counters.

PLANOGRAMS & IN-STORE COMM

• Ensure the brand vision and marketing strategy are translated into high-quality Visual Merchandising execution across all touchpoints within the counters.
• Achieve the right balance between business objective budget and visual/brand impact achievements.
• Release planograms and Visual Merchandising guidelines on a monthly basis aligned with the launches specified in the marketing calendar.
• Review and validate the visual update plans for key doors proposed by local VM teams.
• Ensure all technical information required for local execution is provided by the Central VM team. For Travel Retail-related touchpoints develop and share the relevant technical information regionally.
• Support local VM teams in the regional production of common VM elements and guide them in achieving a high-quality and consistent in-store presentation across the region.
• Collect counter pictures from local VM teams and provide post-launch reports highlighting best practices and areas for improvement after each VM update rollout.
• Conduct market visit in order to experience the execution and VM strategy and evaluate competition

FORECAST VM ELEMENTS & BUDGET MANAGEMENT

• Develop tentative VM guidelines by VM touchpoint and forecast novelty POSM requirements based on the POS database and VM calendar. Review and validate novelty POSM forecasts with local VM teams.
• Review and validate Basic POSM forecasts submitted by local VM teams to ensure they are reasonable and aligned with actual consumption needs. Track consumption rates on a quarterly basis and coordinate with the Forecast and Supply teams to effectively manage physical stock levels.
• Maintain and update VM element information and forecasts on the InDior App and communicate closely with Forecasters regarding any updates or changes.
• Maintain and update budget files in line with forecasted requirements for both Basic and Novelty POSM.

NEW COUNTER OPENINGS

• Collaborate closely with Retail Design teams throughout new counter openings and renovations.
• Review and validate opening planograms for new and renovated counters proposed by local VM teams.
• Optimize and adapt Central VM guidelines to regional and channel-specific requirements.
• Work closely with local VM teams to support proper implementation and provide constructive feedback.
• Act as a gatekeeper to ensure consistency across counter configurations prevent unnecessary variations and optimize existing configurations.

EVENT DESIGN DEVELOPMENT    

• Translate global central brand guidelines and local VM briefs into localized and adapted designs for eventful pop-ups HPP animations enhancing the consumer journey and elevating the brand image.
• Collaborate with local VM teams on the development and production of their trade animations (HPP pop-ups) follow-up on execution and implementation.
• Create technical drawings for finalized podium designs including planograms for tester bars and display.
• Collaborate closely & liaise with Paris Headquarters team on design and technical issues for mega event and high priority projects.
• Collaborate closely with Trade marketing team to understand specs & market requirements

OTHER TASKS

• Maintain and regularly update the Regional POS database.
• Conduct market visits / collect and review their key counter pictures from local VM teams to ensure VM excellence across the region.
• Support and drive the VM community across markets by fostering collaboration sharing best practices and encouraging knowledge exchange.

Qualifications :

WHO YOU ARE 

• Minimum 5 years of experience in Visual Merchandising preferably within the Cosmetics or Retail industry.
• Strong appreciation and understanding of local VM market needs and experience.
• Proficiency in Adobe Creative Suite (Photoshop and Illustrator) and Microsoft Office with the ability to understand technical drawings and strong project management skills.
• Proficiency in 3D modeling and rendering software (Sketchup or 3Ds max)
• Strong budgeting awareness and ability to manage costs effectively.
• Proactive and solution-oriented with strong problem-solving skills.
• Creative passionate and highly attentive to visual details.
• Strong collaboration and communication skills with the ability to work effectively across different teams and markets.
• Adaptable positive-minded and a strong team player.
• Experienced in fast-paced environments requiring strong organizational technical and interpersonal skills with the ability to effectively manage multiple priorities and tasks.

So How Far Will You Take Dior

Remote Work :

No

Employment Type :

Full-time