Regional Assistant Manager, Measurement & Insights

Get to Know the Team

The GrabAds Measurement team helps regional advertisers and media agencies understand the impact and value of their advertising investments. We deliver data-driven insights that help clients evaluate campaign effectiveness and make informed marketing decisions.

You will collaborate with Marketing Account Management Ad Operations Media Strategy Product Marketing and Consumer Research teams across regional and country markets. Together we scale GrabAds solutions and strengthen advertisers confidence in their campaign strategies.

Get to Know the Role

You will combine technical measurement expertise with client-facing advisory responsibilities to help advertisers understand and improve advertising effectiveness. You will apply your knowledge of digital advertising ecosystems and measurement methodologies to design studies translate findings into recommendations and support the adoption of GrabAds solutions.

You will report to the Head of Regional Measurement & Insights. This is an onsite role based at Grabs One-North office in Singapore with opportunities to deepen your expertise in advertising measurement and influence regional measurement practices.

The Critical Tasks You Will Perform

You will:

• Lead end-to-end processes for designing deploying and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
• Create actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams in making informed decisions.
• Guide conversations with advertisers and agencies presenting actionable insights derived from measurement studies and consulting sales teams on study designs.
• Synthesize raw data into clear impactful narratives and build dashboards or reports that influence strategic decisions across senior stakeholders.
• Develop and execute measurement plans for key accounts focusing on real-world business outcomes and leveraging first- or third-party solutions to test incrementality.
• Provide data-driven pitches or narratives to support marketing and sales enablement efforts for account teams across Regional and Country-level teams.
• Collect and analyze campaign-level insights to create thought leadership materials and foster greater awareness for GrabAds marketing solutions.

Qualifications :

What Essential Skills You Will Need

• You have 510 years of experience in media measurement advertising analytics or a related discipline within a digital advertiser media agency publisher research agency or technology platform.
• You have hands-on experience with measurement methods such as marketing mix modelling attribution analysis brand-lift studies experimental design or incrementality testing.
• You can analyse large and complex datasets and use reporting or visualisation tools to develop evidence-based recommendations.
• You understand the digital advertising ecosystem including evolving measurement challenges and how advertisers use evidence to make investment decisions.
• You have experience presenting technical findings and persuasive data-led narratives to senior clients advertisers agencies or commercial stakeholders.
• You can independently manage multiple measurement projects prioritise competing deadlines and coordinate delivery across regional and country teams in a matrix organisation.
• You have experience engaging with AI tools and emerging technologies to enhance productivity improve workflows and contribute new ideas. We require fluency in English; we find proficiency in a Southeast Asian language advantageous.

Additional Information :

Life at Grab

We care about your well-being at Grab here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
• Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.

Remote Work :

No

Employment Type :

Full-time