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Overseas KOLInfluencer Operations Specialist (Singapore)

NetEase Games


Job Location:

Singapore - Singapore

Monthly Salary: Not provided by the employer
Posted: 7 September 2026 (9 days ago)
Application Deadline: 5 December 2026
Vacancies: 1 Vacancy

Job Summary

Job Description / Responsibilities:
  1. Lead and execute overseas influencer marketing initiatives (KOL/KOC).You will be responsible for sourcing recruiting and managing creators on key global platforms to achieve user growth and engagement targets.

  2. Build and nurture a thriving creator ecosystem.Develop and launch creator incentive programs based on gaming trends and hot topics. Formulate tailored content marketing strategies for different game genres to foster a vibrant UGC (User-Generated Content) community.

  3. Adopt a product-driven approach to scale operations.Utilize internal and external tools to develop systematic scalable strategies for managing and activating large groups of KOCs (Key Opinion Consumers).

  4. Manage creator relationships and feedback loops.Oversee the day-to-day communication with creators serving as the key point of contact. Establish and maintain effective feedback channels between the creator community and the product/development teams.

  5. Conduct market intelligence and strategy iteration.Continuously monitor industry trends competitor activities and viral content. Analyze this data to identify emerging opportunities and iterate on marketing strategies to maintain a competitive edge.

Job Requirements / Qualifications:
  1. Bachelors degree or higher. A minimum of 1 year of experience in user operations community management or overseas creator/influencer management is highly preferred.

  2. Possess strong logical thinking a results-driven mindset and excellent execution skills. Proficient in data analysis with strong communication and interpersonal skills.

  3. A genuine passion for gaming and/or the broader entertainment industry. Being a seasoned gamer particularly with experience in global gaming communities is a significant plus. Familiarity with ACG (Anime Comics Games) culture is highly desirable.

  4. Professional working proficiency in both English and Mandarin Chineseis required to liaise effectively with internal and external stakeholders across different regions.

  5. Deeply familiar with major global social media and community platforms such asDiscord YouTube Twitter/X TikToketc.


Required Experience:

IC


About Company

NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), is a leading global developer and publisher of video game IP across a variety of genres and platforms. NetEase Games’ development and publishing slate include titles such as Knives Out, Harry Pott ... View more

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