Media Strategy Director

Job Description:

About the job

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP) a pure holding company established on January 1 2020 the Dentsu Group encompasses two operational networks: dentsu japan network which oversees Dentsus agency operations in Japan and dentsu international its international business headquarters in London which oversees Dentsus agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65000 dedicated professionals the Dentsu Group provides a comprehensive range of client-centric integrated communications media and digital services through its five leadership brandsCarat dentsu X iProspect Dentsu Creative and Merkleas well as through Dentsu Japan Network companies including Dentsu Inc. the worlds largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About the role:

This is a 7 months Maternity Cover Strategy Director role at Dentsu.

In this role you will lead strategic thinking across key clients and new business shaping integrated communication solutions that drive business impact. Youll collaborate with cross-functional teams influence C-level stakeholders and champion innovation through data platforms and insight. Success in this role requires a balance of visionary thinking and hands-on execution with a strong ability to lead through influence and deliver measurable successful individual will be able to deliver Dentsus vision of Innovating for Impact with new products services and ways of working and advocacy of capabilities solutions tools and data sources with new and existing clients. They will report into the Head of Strategy Media Group Singapore and work closely with APAC Strategy teams as well as the Creative and CXM Service Lines.

Key areas of impact include:

• Facilitating the development of more impactful and integrated communication solutions working with client leaders and dynamic teams drawn from across lines of business. Clarifying complex marketing challenges using client and agency data sources. The individual will also be called to anticipate client needs provide strategic guidance in a way that brings greater focus alignment and consistency in the work.

• Forming strong relationships with senior (up to c-level) clients and ensuring Strategy delivered by Dentsu an essential POV to navigate their business and marketing initiatives. Input into QBRs and collaborate with client team and agency partners to understand marketing objectives and build them into success metrics KPIs and reports in a way that elevates the thinking on the business.

• Defining/input into the Go-to-Market Strategy led by media as well as defining roles for media mix and user journey / ecosystem. Developing ways to connect strategy outcomes and audiences into platform to enhance integrated communication solutions and client outcomes.

• Evangelizing strategy in the organization by collaborating with planning teams to upskill them on full-funnel strategy integrating awareness consideration and conversion stages to align with client marketing objectives. Establishing best practice strategic processes success metrics and KIPs.

• Championing delivery Dentsu products and solutions along with advocacy of capabilities solutions tools and data sources with new and existing clients. Developing strategic platforms that inspire innovative comms activation and leverage partnerships to solve client business needs both on existing clients and in new business efforts through the use of proprietary consumer research device-level and first party data sources and industry research

Personal Specification:

• 6 years working in strategy and planning with progressive levels of responsibility and a track record of success in the media services profession. You should also have prior experience leading the strategy in pitches and a track record of winning new business.

• Experience working in multi-market teams and supporting or leading regional strategy delivery is a must with strong familiarity with Southeast Asia market dynamics client needs cultural nuances and media landscape across key SEA markets. Experience in Financial Services and digital first brands is plus.

• Ability to articulate the business impact and effect of media on client business and brand and experience in distilling business performance conversion journeys and broad digital knowledge into long term and short term goals and projects that drive value for clients.

• Experience of working on large accounts and integrated international marketing campaigns either as part of a local team working with a regional/global hub or vice versa.

• Skilled with audience data and insight and an understanding of how these can be used to formulate strategic decisions. A passion for delivering exceptional & innovative media plans.

• Experience solutioning and working with subject experts to deliver on all or some of key Dentsu capability areas both on clients and in pitches.

• Analytics and effectiveness measurement.

• Data & audience data management for sizing targeting and delivering media through platforms and partner.

• Research and Insights product across Agile Bespoke and Self-Serve product levels.

• Content customer experience & opportunities for creative capabilities.

• Ecommerce consultancy and retail media.

• Confident and convincing communicator and presenter with the ability to plan and prioritise projects for greater personal and team effectiveness.

• Strategic thinker seeing the bigger picture with ability to analyse everything and think critically when solving problems to come up with unconventional solutions.

• An approachable inspiring individual and independent thinker who understands the how to lead through influence and across cross-functional teams to elevate collaborative outcomes

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud We Inspire Change We Team Without Limits We All Lead We Make It Real We Climb High We Choose Excitement We Are A Force For

Good Inclusion and Diversity

Were proud to be different and that starts with our people. We believe in equal opportunities for everyone. We wont define people by their race gender sexual-orientation age or disability. Individuality is what makes us great we want everyone to bring their full self to work and create something amazing. Thats what we care about. So whether youre joining us or looking to move to a different part of the business we work hard to make sure we create equal opportunities for everyone

Keeping connected

Please visit our website to find out more and connect with us on

Please include an updated CV in your application. We regret that only short-listed candidates will be notified.

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