Marketing Specialist
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Job Summary
At the heart of CSA Group is a vision: making the world a better safer more sustainable place. Its been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919 to more than 3500 standards codes & related products today.
Headquartered in Canada with a global footprint of more than 30 labs and offices across Europe Asia and North America CSA Group tests inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety performance and environmental impact.
Our employees take pride in making a difference in peoples lives through the work that we do. Were looking for people like you to help make it happen.
Primary Function
This role will beresponsible forthe independentexecution of an integrated marketing plan that contributes tothe growth oftherespective commercial or regional businesses.Theywilltake ownership of the assigned marketing initiativeswork cross-functionallyand supportmultiple stakeholders in the delivery of highly effective marketing programs based on deep stakeholder understanding tohelpdeliver thebusinesssannual objectives and plans.
Working Relationships:
Reports to:SeniorMarketingManagerCU or Region
Supervises:N/A; provides guidance to the Marketing Associate
Peers: Commercial Unit Leaders Sales Marketing Managers Operations Digital Growth Marketing Marketing Communications Technical Integrity Legal SMEs and external vendors
Dimensions:
Independently managesthe general timeline(s) for each project/campaign working in conjunction with key stakeholders and team member
PrincipalDuties &Responsibilities
Understanding the Business
Supports the Marketing Manager in the strategic development of annual marketing plans.
Working Well with Others
Works with internal stakeholdersand external agenciesto meetmarketing andevent objectives.
Establishes and maintainsfrequent dialogue with regional and International marketing colleagues to leverage brand and project harmonization.
Provides guidance to the Marketing Associate as required.
Delivering Results
They will independently execute the initiatives in the marketing plans including new service launches campaign development content management and event planning and execution. Works with internal and external partners to support the development and execution of new solutions and channel strategies with advertising website and digital updates and sales collateral that help support key marketing initiatives.
Designs develops and executes marketing campaigns for lead generation and brand awareness purposes with minimal support from the Marketing Manager.
Independently measures campaign and event performance included in the annual marketing plan including monthly top-line tracking. They will assist with monitoring analyzing and evaluatingtheperformanceof marketing programs and provide recommendations tothemanager as required.
Works independently to plan and coordinate the management of customer events tradeshows and webinars.
Concern for Safety
Understands why HSE is important to self and the organization and advocates for the safety of others.
Carry out responsibilities in a safe manner whether in the office or travelling on business
Complete safety-related company training courses as assigned and on time
Participates and engages in the HSE program in a positive and proactive manner
Work Environment
Normal work environment
Extended periods of sitting during regular performance of job duties
Business travelup to25% / year for company /regional meetingsconferences etc.
PreferredEducation & Experience
College/universitydegree inmarketingbusiness administrationcommunications or equivalent experience in a sales/marketing and/or communications department
3-5years marketing experience (industry experience where possible)
Excellenttime managementand analyticalskills.
Experience with all marketing channels (print digital socialmedia events management)
Digital Marketing experienceisan asset
Salesforce experience is an asset
Exceptional communication skills
Ability to work under minimum supervision and direction
Collaborative team skills within a fast-paced work environment
Managing and coordinating general marketing department tasks projects campaigns and events from beginning to end
Flexible working hoursto accommodate working with colleagues indifferent time zoneswhen required
Asserts a point of view builds shared interest and mobilizes other to take action
Computer proficiency in various software applications (word processing spreadsheets presentation software photo/image software and the internet)
Consumer insight and judgement
Detail and Resultoriented;Critical thinking and decision making
Positive outlook self-motivated high-energy curiosity and initiative within role and overall business
Required Experience:
IC
