Marketing Associate (Campaigns & Growth)

Delta Institute is a global education company helping high school students explore future career pathways and gain meaningful real-world experience before university. Through personalised mentorship industry-based experiences and programs spanning fields such as business technology AI coding and more students develop practical skills and tangible outcomes that strengthen their university applications and prepare them for their future careers.

As part of Crimson Education Delta works with students mentors and teams across markets worldwide delivering programs designed specifically for ambitious high school students.

Were looking for a commercially minded Marketing Associate (Campaigns & Growth) to help drive Delta Institutes global marketing efforts. This role is ideal for someone who enjoys owning campaigns from concept to execution thrives in a fast-paced environment and is motivated by measurable business outcomes. Youll work across email marketing social media webinars product marketing content CRM and growth initiatives to generate qualified leads increase consultation bookings and contribute directly to student enrolments and revenue. Working closely with the Head of Marketing Sales Admissions and regional teams youll help execute marketing initiatives that move prospective students through every stage of the marketing funnel from awareness to consultation to enrolment.

1. Plan and execute end-to-end marketing campaigns across email social media webinars partnerships and other acquisition channels.

2. Own campaign execution from briefing and audience segmentation through launch monitoring follow-up and post-campaign analysis.

3. Support qualified lead generation and contribute toward Delta Generated Revenue (DGR) targets.

4. Support Push-to-Consult and other bottom-of-funnel campaigns designed to convert existing leads into consultations.

5. Support ongoing experimentation across messaging audiences channels and campaign formats to improve lead quality and conversion.

1. Manage Deltas social media channels including content planning copywriting scheduling publishing and performance monitoring.

2. Support SEO strategy and execution including on-page SEO and organic search performance.

3. Develop and execute email marketing campaigns and lead-nurturing journeys to improve engagement and consultation conversion.

4. Coordinate independent webinars information sessions and other marketing-led events including promotion registration communications and follow-up.

1. Support product marketing strategy and execution across Deltas portfolio translating program features student outcomes and differentiators into clear and compelling market-facing messaging.

2. Develop and maintain product positioning key messages value propositions and campaign angles for new and existing programs.

3. Support go-to-market (GTM) plans for new product launches and program updates including audience identification messaging channel strategy campaign execution and launch communications.

4. Collaborate with Product Sales Admissions and Delivery teams to understand product developments customer insights and sales feedback and translate these into marketing opportunities.

5. Develop product-specific marketing materials such as sales collateral email campaigns social content landing page copy webinar content and campaign briefs.

6. Conduct competitor and market research to identify changes in customer needs market trends competitor positioning and opportunities to strengthen Deltas product offering and messaging.

1. Monitor campaign and funnel performance identify opportunities for improvement and make data-informed recommendations.

2. Monitor product-level marketing performance including leads conversion customer interest and revenue contribution and recommend adjustments to positioning or campaigns based on results.

3. Maintain marketing documentation campaign calendars processes and relevant CRM/marketing systems.

4. Collaborate with Sales Admissions and regional teams to ensure marketing activities align with commercial priorities and product needs.

• 24 years of experience in digital marketing growth marketing or campaign management.

• Proven experience planning and executing multi-channel marketing campaigns.

• Strong copywriting skills with the ability to tailor messaging for different audiences.

• Experience with email marketing CRM platforms and marketing automation tools.

• Comfortable interpreting marketing data and using insights to improve campaign performance.

• Excellent organisational and project management skills with the ability to manage multiple priorities.

• A commercial mindset with an understanding that successful marketing drives qualified leads conversions and revenue -- not just engagement.

• Comfortable working independently in a fast-paced global and remote environment.

• Curious proactive and eager to experiment learn and continuously improve.

Nice To Have

• Experience with education EdTech or international education.

• Experience with Meta Ads Google Ads Google Analytics and SEO tools.

• Basic design experience using Canva or other similar tools.

• Experience supporting product launches or go-to-market campaigns.

• Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year we love to Level Up (its one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

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