Head of Consumer Insights

As Head of Consumer Insights youll build and lead the function that answers most important question: What do customers really need Youll own quant qual research customer segmentation brand tracking and insight activation. This is a senior leadership role partnering directly with CPO CMO and Country GM to drive customer-centric growth in Singapore and APAC.

What Youll Own

• Insights Strategy: Define and execute the consumer insights roadmap aligned to business priorities product launches market expansion retention pricing
• Research Leadership: Lead end-to-end quant and qual studies: U&A concept testing pricing studies NPS/CSAT brand health UX research ethnographies
• Segmentation & Personas: Own customer segmentation jobs-to-be-done and persona frameworks. Make them living tools used by Product & Marketing daily
• Voice of Customer: Synthesize insights from surveys analytics support tickets app reviews and social listening into clear actionable narratives
• Storytelling & Influence: Present insights to execs and squads. Turn data into stories that change roadmaps and campaigns
• Vendor & Budget Management: Manage research agencies tooling stack and annual insights budget. Ensure ROI on all studies
• Team Building: Hire mentor and grow a team of researchers and analysts. Raise the bar on research rigor and business impact
• Experimentation: Partner with Product & Data Science on A/B tests and causal studies to validate insights with behavioral data

What Youll Need

• Experience: 10 years in Consumer Insights Market Research or Strategic Analytics with 3 years leading teams
• Research Expertise: Mastery of both quant methods: surveys MaxDiff conjoint regression and qual methods: IDIs FGDs diary studies usability testing
• Business Acumen: Proven track record turning insights into revenue product or marketing wins. You speak the language of P&L
• Tools: Hands-on with Qualtrics SurveyMonkey SPSS/R SQL Tableau/Looker. Comfortable pulling behavioral data to triangulate with attitudinal
• Stakeholder Management: Executive presence. Youve influenced C-level and can push back with data
• Domain: Experience in fintech consumer tech e-commerce or high-growth B2C strongly preferred
• Mindset: Curious commercial and biased to action. You dont just deliver decks you drive decisions