Head of Commercial Operations (Merchandising & F&B)

• A leading integrated resort destination in Singapore is seeking a senior commercial operations leader to oversee non-ticket revenue streams across merchandising and Food & Beverage operations.
• Reporting to the Executive Vice President Attractions & Destination Experience this role is responsible for maximising revenue profitability and guest experience across Merchandising Planning Merchandising Operations Visual Merchandising Food & Beverage Operations and Culinary Operations.
• The successful candidate will drive integrated commercial strategies operational excellence and innovation to deliver a cohesive high-quality destination experience aligned with brand positioning and guest expectations.

• Oversee end-to-end merchandising including product development and curation category management pricing and promotional strategies.
• Lead merchandising planning including demand forecasting inventory optimisation and assortment strategy across locations and channels.
• Drive merchandising operations with a focus on supply chain coordination inventory control replenishment vendor management and sourcing.
• Ensure alignment with brand storytelling and IP where applicable.

• Define and execute visual merchandising standards that enhance storytelling and maximise conversion.
• Ensure consistent thematic execution across retail and F&B touchpoints.
• Leverage store design layout optimisation and in-store experiences to increase dwell time and guest engagement.

• Lead all F&B operations including restaurants quick-service and full-service formats kiosks carts outlets and event and catering operations.
• Drive operational efficiency through cost control including COGS labour optimisation productivity improvements and standardisation of processes and systems.
• Establish service standards to deliver high-quality consistent guest experiences.

• Partner with culinary leadership to define and execute a forward-thinking culinary vision.
• Drive menu development aligned with guest demographics seasonal and themed experiences and profitability targets.
• Champion innovation in signature dishes and exclusive offerings localised and culturally relevant menus and sustainability and health-conscious options.

• Own P&L for the merchandising and F&B businesses.
• Develop and manage annual budgets forecasts and capital investment plans.
• Optimise margins through pricing strategies cost controls and supplier negotiations.
• Implement data-driven decision-making tools and dashboards.

• Drive integration of digital commerce and in-park purchasing experiences including mobile ordering online retail pre-order services and cashless and seamless payment solutions.
• Leverage technology to enhance personalisation and upselling opportunities.
• Team Leadership & Capability Building
• Lead and develop high-performing teams.
• Foster a culture of innovation accountability and guest-centricity.

• Bachelor’s degree in Business Hospitality Retail Management or a related field.
• 15–20 years of progressive leadership experience in attractions theme parks hospitality retail or integrated resort environments.
• Proven track record in managing large-scale merchandising and F&B operations.
• Strong commercial acumen with P&L ownership experience.
• Expertise in supply chain retail analytics and F&B operations.
• Strong strategic thinking and execution capability.
• Strong leadership and team development experience.
• Innovation and continuous improvement mindset.
• Resilient adaptable and able to work through issues and provide solutions in a challenging and fast-paced environment.

Required Skills:

Commercial Operations P&L Management Business Strategy Strategic Planning Budgeting Merchandising Merchandise Planning Category Management Retail Operations Catering Culinary Operations Guest Experience Retail Strategy Visual Merchandising Digital Transformation Digital Commerce Omnichannel