Director of Media Research & Insights
Job Summary
- Serve as a strategic thought partner to the APAC Advertising Sales team shaping go-to-market audience strategies and advancing high-value client opportunities through differentiated insightful recommendations that drive commercial growth
- Leverage Bloombergs proprietary audience intelligence solutions including Bloomberg AiQ Audience Accelerator and Bloomberg Industry Accelerator alongside syndicated research and digital analytics platforms to uncover actionable market opportunities inform client strategies and demonstrate measurable campaign effectiveness
- Own the design and execution of ongoing quantitative and qualitative research projects transforming audience consumer and industry intelligence into strategic media recommendations that influence business decisions strengthen client relationships and unlock new revenue opportunities
- Develop compelling category narratives thought leadership and executive-level sales materials that position Bloomberg Media as a trusted partner and authority on audience behavior industry trends and marketing effectiveness.
- Champion the adoption of new data capabilities tools and research methodologies across the region partnering with Sales Enablement Product and Marketing teams to elevate data literacy accelerate commercial effectiveness and scale best practices
- Act as the APAC strategic liaison to the Global Data Science team by continuously developing the regional application of advanced audience models behavioral analytics and targeting frameworks to enhance client outcomes strengthen audience strategy and support long-term business growth
- Bachelors degree or degree equivalent qualifications
- At least 10 years working experience in an international media company advertising/media agency or market research company
- At least 5 years research experience conducting quantitative and/or qualitative research to support audience consumer product or advertising-related decision making
- Experience in media measurement using various sources including but not limited to publishers first-party data social media Ipsos surveys Google Analytics Comscore as well as other secondary sources
- Experience in monitoring and analyzing B2B trends and generating relevant insights to support client solutions
- Familiarity or foundational experience with data querying languages (e.g. SQL) and a strong conceptual understanding of data science methodologies
- Experience working alongside Data Management Platforms (DMPs) digital targeting solutions or handling multi-source audience datasets
- Excellent PowerPoint Excel skills (e.g. Excel VBA). Familiarity with generative AI tools to enhance analysis and workflow efficiency
- Proven capability to take complex technical data outputs from data science teams and translate them into actionable commercial narratives for clients.
- Fluency in both spoken and written English
- Demonstrated continuous career growth within an organization
Required Experience:
Director
About Company
Bloomberg is the world's primary distributor of financial data and a top news provider of the 21st century. A global information and technology company, we use our dynamic network of data, ideas and analysis to solve difficult problems every day. Our customers around the world rely on ... View more