Digital E-commerce Manager

The Digital E-commerce Manager is responsible for driving online revenue direct bookings and digital performance for the hotel. The role works closely with Revenue Management Reservations Sales Marketing and Accor/Ennismore Corporate Digital teams to optimize the hotels digital presence improve conversion maximize revenue opportunities and leverage data and AI-driven insights to enhance commercial performance.

Key Responsibilities

Direct Booking Strategy

• Drive growth of direct bookings through the hotel website.
• Improve the website booking journey and conversion rate.
• Develop and execute campaigns to encourage guests to book direct.
• Partner with Corporate Digital teams on direct booking initiatives and best practices.

Website & Content Management

• Manage website content promotions packages offers and landing pages.
• Ensure content accuracy and alignment with brand standards.
• Work with Accor/Ennismore Corporate teams on website enhancements and digital initiatives.

Digital Marketing

• Plan and manage paid digital campaigns (Google Ads Meta display advertising).
• Coordinate SEO and SEM activities.
• Support email marketing campaigns and customer database initiatives.
• Monitor campaign performance and optimize return on investment.

Ecommerce & Distribution

• Ensure online rates packages and promotions are accurately displayed across all channels.
• Work closely with Revenue Management on pricing strategies offers and digital merchandising.
• Manage OTA performance and coordinate merchandising opportunities with partners such as Expedia Agoda and .
• Collaborate with Corporate Digital and Distribution teams on channel strategies and initiatives.

Analytics & Reporting

• Monitor website traffic booking conversion revenue performance and campaign results.
• Analyze Google Analytics booking engine data and channel performance.
• Provide insights and recommendations to improve digital performance.
• Support Corporate reporting requirements and digital performance reviews.

Loyalty & CRM

• Promote ALL Accor Live Limitless membership and Ennismore Dis-loyalty programs.
• Drive member acquisition and encourage direct bookings.
• Support CRM campaigns and guest engagement initiatives.
• Work with Corporate teams on campaigns and member communications.

Cross-functional Collaboration

Work closely with:

• Revenue Management on pricing promotions and digital revenue strategies.
• Reservations to enhance the booking experience and conversion opportunities.
• Sales on corporate and leisure campaigns.
• Marketing on brand content social media and campaign execution.
• Accor and Ennismore Corporate Digital E-commerce Distribution and CRM teams on regional and global initiatives.

Key Performance Indicators (KPIs)

• Direct booking revenue growth
• Website conversion rate
• Website traffic and engagement
• Cost of acquisition
• Return on ad spend (ROAS)
• Google Ads performance
• Email campaign open and conversion rates
• OTA contribution versus direct contribution
• ALL member enrollments
• Campaign performance and ROI

Additional Information :

Remote Work :

No

Employment Type :

Full-time