Demand Generation Manager,Asia

At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description we hope youll still consider applying. Want to learn more about life at Klaviyo Visit see how we empower creators to own their own destiny.

Demand generation in ANZ and Southeast Asia isnt a smaller version of the US playbook - its its own game. Different buying behaviours different channel mixes different languages and a region that spans everything from mature enterprise markets to fast-growing SMB ecosystems. Were looking for a Demand Generation Manager whos energised by that complexity not intimidated by it.

Youll own integrated campaign execution across the full funnel - SMB through enterprise - for Southeast Asia working closely with our Head of Demand Generation APAC to adapt global and regional campaign strategy for local relevance - and to flag when local reality means we should do something different altogether. Youll partner with Brand & Content Creative Services Field BDR Sales and Partnerships to make sure campaigns dont just run but actually move pipeline in-region.

This is an individual contributor role. You wont have direct reports but youll need the judgement and stakeholder skills of someone who could.

Supervisory Responsibilities:

• None.

• Plan and execute integrated demand generation campaigns across Southeast Asia spanning paid organic lifecycle field and ABM
• Localise and adapt global campaign frameworks for regional relevance - language buyer behaviour channel mix and competitive context differ market to market and campaigns need to reflect that
• Partner with BDR Sales field Partner Marketing and shared services team - Brand & Content Creative Services Lifecycle Product Marketing - to align campaign timing and messaging with regional pipeline goals and account priorities
• Work with Brand & Content and Product Marketing to identify where existing assets translate well regionally and where new locally relevant content is needed
• Manage campaign calendars budgets and vendor relationships across multiple markets and timezones
• Track and report campaign performance by market and channel with a clear point of view on whats working what isnt and why
• Build and maintain a regional measurement view in partnership with Marketing Analytics so decisions are grounded in data rather than assumption
• Bring forward recommendations on where regional investment should shift based on results
• Establish success criteria that inform resource planning campaign flighting and prioritisation across multiple stakeholders
• Represent Southeast Asias needs and constraints in global campaign planning so strategy isnt built only from a US EMEA or ANZ lens
• Other related duties as assigned

• 5 years in demand generation integrated campaigns or performance marketing ideally with experience across Southeast Asia markets
• Comfortable owning campaigns end-to-end from planning through execution to reporting without a large supporting team
• Comfortable self-serving in a lean-resource environment - from copywriting basic design case study interviews to event execution - are part of the job here not someone elses
• Experience managing media budgets - with or without agencies - across multiple markets in Asia with a clear read on where spend is and isnt working
• Working knowledge of the channels and platforms relevant to APAC (regional media partners local search and social nuances established martech stack)
• Able to read data and turn it into a recommendation not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred
• Ability to report performance against OKRs/KPIs to executive leadership translating market-level detail into a regional story
• Strong collaborator who can align global and local priorities without treating either as the default answer
• Organised enough to manage multiple markets stakeholders and timelines at once and pragmatic about where to flex process versus where to hold the line
• Genuinely curious about what makes buyers different in Southeast Asia and willing to say so when a global template doesnt fit
• Comfortable working async across timezones with a Sydney-based manager and a globally distributed marketing team
• Mandarin proficiency is highly desirable with Bahasa Malaysia considered a plus

Klaviyo in APAC:

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3 2025.

Please see the independent bias audit report covering our use of Covey here

#LI- Hybrid