CRM & Retention Lead

Ask & Embla is looking for a CRM & Retention Lead to own the full customer lifecycle. This is a senior strategy-forward role for someone who shares our commitment to excellence in everything customer-facing and wants to build something that genuinely lasts. Youll be the person in the room who understands both the data and the customer and can translate that into a retention engine that actually moves revenue.

• Own the retention strategy end-to-end: lifecycle mapping segmentation logic channel mix (email push) and long-term LTV planning
• Lead the CRM roadmap from platform management and data integrity to automation architecture and cross-channel integration
• Design and optimize flows and campaigns that drive repeat purchase reduce churn and increase customer lifetime value
• Build and maintain customer segments based on behavior purchase patterns and engagement signals; use these to drive meaningful personalization at scale
• Translate data into decisions run regular performance reviews surface insights and make recommendations that influence product content and marketing strategy
• Partner closely with the growth paid and content teams to ensure retention efforts are aligned with acquisition and brand initiatives
• Define and track the KPIs that matter: repeat purchase rate retention rate LTV flow revenue unsubscribe rate and more
• Ensure CRM systems data flows and campaign practices are compliant with GDPR and relevant data protection regulations

• 5 years in CRM retention or lifecycle marketing ideally in a DTC or ecommerce environment
• Youve owned a retention program before not just executed within one
• Strong with platforms like Klaviyo Salesforce Braze or similar; you can configure flows not just brief them
• Analytically sharp comfortable pulling your own data spotting trends and building the case for your recommendations
• You think in customer journeys not just sends
• Brand-curious: you take the time to understand who the customer is not just what they clicked
• Youre not here to maintain the status quo you want to build something extraordinary and have the drive to see it through
• Comfortable working lean and building systems with limited resources
• Open to using AI as a tool for process improvement and ways of working ideally AI-native in how you think and operate

Who We Are:

Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk goth and music movements. Were based in Singapore with a collective following of more than 850000 across our social media channels. Our growth continues with the launch of Ambi our piercing-focused jewelry brand which carries the same spirit of self-expression as Ask & Embla.

As e-commerce brands we ship internationally to a diverse customer base and we are proud to be one of the leading brands worldwide in the alternative jewelry space. Were passionate about creating a company that brings out the best in everyone where individuals love to work and grow as a team. That means constantly learning building new things staying flexible about how and where we work and empowering each other to do the proudest work of our lives.

Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian supported by dozens of team members across multiple countries. Were building the foundation to expand into several business verticals beyond e-commerce while continuing our operations to fulfil thousands of orders each month.

Ready to Join Us

If youre a results-oriented professional who thrives in a fast-paced environment we encourage you to apply!

Learn More about Ask & Embla and Ambi:

Website - - - - - Work With Us

We learn and build fast together united not only by the purpose and passion of creating beautiful expressive and sustainably made jewelry but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves and our jewelry designs are contemporary emblems that let them do so with pride.

Job Type:

Full-time

Expected hours: 40 per week