Creative Strategy Director

Our Client

The Talent People is representing our client a prominent fast-growing Advertising Agency in Singapore that is reshaping how brands connect with modern audiences. With a strong focus on creativity cultural relevance and communitydriven storytelling our client partners with leading brands to deliver impactful insightled campaigns across digital and social ecosystems.

About The Role

As the Creative Strategy Director you will lead the organizations strategic and creative evolution shaping influencedriven ideas guiding crossfunctional teams and elevating the companys creative thinking. You will play a central role in developing culturally attuned strategies crafting compelling narratives and driving integrated campaigns where creators and communities sit at the heart of every concept.

Key Responsibilities:

• Define and lead the creative strategy function setting frameworks that guide campaign thinking across teams.

• Translate audience insights cultural trends and brand objectives into influenceled creative concepts and integrated campaign narratives.
• Partner closely with business development account management and creatorfacing teams to ensure strategic alignment and cohesive storytelling.
• Craft compelling decks narratives and presentations that elevate pitch quality and improve win rates.
• Stay ahead of social cultural and digital trends to ensure ideas remain relevant timely and resonant.

• Mentor teams to strengthen their strategic thinking creative articulation and storytelling abilities.

• Contribute to the organizations external reputation by championing influencedriven creativity and cultural insight.

Experience Required:

• 815 years in creative strategy brand strategy or integrated marketing.
• Experience in socialfirst digitalled or hybrid creative environments.
• Proven track record of campaigns where creators or communities shaped the core idea.
• Strong storytelling deckcrafting and clientfacing presentation skills.
• Ability to bridge strategy creativity and cultural insight in a cohesive way.
• Experience leading crossfunctional teams and guiding creative development.
• Strong understanding of social platforms digital behavior and cultural trends.
• Coming from a Creative Marketing Agency is highly desirable
  

Education/Qualification

• A relevant tertiary qualification in Business Marketing or any related field.
• Additional certifications or training in insurance or sales will be a plus.

Why This Role

This is a rare opportunity to shape the next chapter of a companys creative evolution. You will be the strategic anchor driving influenceled creativity building new capabilities and delivering campaigns that shape culture and business outcomes. If you are a visionary strategist with a builder mindset and a passion for culturally relevant storytelling wed love to hear from you!

The Talent People 24C2589