Client events and digital experience, Senior Associate

Responsibilities

• This role sits within the client events and digital experience specialist team which is part of the wider marketing and communications function. As part of this specialist team you will be expected to plan organise and execute events (physical hybrid and virtual) including conferences webinars seminars and trade shows involving government and industry leaders.

• You will be expected to build and maintain strong relationships with stakeholders both internal and external ensuring event objectives align with business goals.

• Demonstrate excellent communicationand interpersonalskills to effectively collaborate with team members and stakeholders ensuring clarity and alignment throughout all project phases.

• Efficiently manage time to prioritise tasks and meet deadlines in a fast-paced work environment.

• Manage event budgets and negotiate contracts with vendors whilst ensuring high-quality experiences under the supervision of the Events lead.

• Coordinate event setup including venue selection catering and AV support for events and webinars.

• Plan develop and manageand executeevent-led marketing and client engagement campaignsand marcom activitieswith the objectives ofencouraging event registration/sign upspost-event publicity/visibilityand to support the key stakeholders relationship building.

• The role includes developingintegrated client engagement and events marketing communicationsmaterials(such as socialmediapostsvideosandphoto-taking)fordistributionacrossmultiple channels audience segments and stakeholder groupsfromconceptualisation/anglingtoaudience planning messaging content development andpost-eventcommunicationsmaterialsacross the event lifecycle

• Use CRM marketing automation and event technology platforms to manage campaign delivery track performance and support reporting

• Monitor campaign attendance and client feedback data to evaluate performance support post-event follow-up and identify opportunities for improvement

• Perform any other duties as assigned

Requirements

Core experience

• Degree inbusiness administration marketing or communications

• Minimum of 5 years of experience in B2B marketing with strong exposure toevent-planningandevent-led marketingclient engagement campaigns and stakeholder management preferably within professional services

• Experience using CRM marketing automation and event technology platforms such as Cventand GlobalMeetMicrosoftTeamsSalesforceorMarketing Cloudto delivereventsand track performance

• Excellent written and spoken English with the ability to craft clear compelling and audience-relevant marketing and client engagement communications.

Skills and capabilities

• Strong project and event management capability with the ability to plan coordinate and manage multiple workstreams across event planning execution reporting and campaign delivery

• Strong marketingand campaign deliveryexperience with the ability to support the development and execution of effective campaigns and client engagement activities aligned to business priorities and audience needs

• Akeen interest in business market and client issues and the ability to translate insight into relevant marketing activity

• Effectivecommunications capability across multiple channels(such aswebsite social media and newsletters)and audience segments with the ability to tailor messaging tone and format to different stakeholder groups and objectives

• Soundanalytical skillswith the ability to use campaign digital and client feedback data to evaluate performance and identify opportunities for improvement

• Excellent stakeholder management skills with the ability to influence collaborate and build trusted relationships across teams

• Flexible approach to handle fluctuating work volumes and the ability to work under pressure.

• Creative collaborative and outcome-driven with strong problem-solving skills and a proactive approach

• Comfortable using AI-enabled and digital tools to improve marketing productivity and workflow efficiency

• Able to work independently and also as a team player.