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Business Manager and Country Lead

BASF


Job Location:

Singapore - Singapore

Monthly Salary: Not provided by the employer
Posted: 2 September 2026 (22 days ago)
Application Deadline: 30 November 2026
Vacancies: 1 Vacancy

Job Summary

Overall objectives of the position:

  • Drive sales growth and manage sales of surface treatment unit for Malaysia Singapore and Batam
  • Strategically manage the General Industry and ACE business segments in Southeast Asia to achieve sustainable growth and profitability

Core Responsibilities:

Sales Management and Development (Singapore Malaysia and Batam)

  • Actively explore and develop new business opportunities through high market presence to ensure sustainable growth
  • To prepare negotiate and finalize business contracts ensuring alignment with customer requirements and profitability goals
  • To build and maintain strong relationships with customer organizations at all levels particularly key decision-makers
  • To coordinate the launch of new products at key customers in collaboration with Business
  • Acts as the Sales representative for International Automotive Task Force (IATF) Automotive Original Equipment Manufacturer (OEM) business in South East Asia
  • To meet or exceed net sales and profitability targets while implementing pricing measures in a timely manner

Customers and Channel Management

  • To provide training and share technical and commercial know-how with customers and distribution partners to maximize the potential of Companys products and solutions
  • To maintain and manage sales opportunities leads and customer visit reports using Salesforce Customer Relationship Management (CRM)
  • To ensure accurate demand forecasting to support effective stock planning and reliable supply to customers
  • To respond promptly to customer inquiries addressing commercial quality and technical issues

General Industry and Agriculture Construction and Earthmoving (ACE) Business Development (Southeast Asia)

  • To develop and execute strategic growth plans for the General Industry and ACE segments in Southeast Asia
  • To work closely with distributors agents and internal teams to achieve business objectives
  • To provide guidance coaching and support to the General Industry sales team to meet targets
  • To monitor and evaluate distributor and agent performance to ensure alignment with business goals

Market Intelligence and Strategy

  • To gather and analyze market trends customer needs and competitor activities across Southeast Asia
  • To implement value-added selling approaches to meet customer requirements and differentiate offerings
  • To collaborate with global and regional teams to align business strategies and market initiatives with respect to: Commercial Operations Strategy Project Management Digitization Innovation Leadership Talent Development etc.

Education and qualifications:

  • Min. Bachelors Degree in Business Administration Chemistry or a related field
  • Has at least 10 years of experience in technical sales or commercial roles within the surface treatment industry
  • Demonstrated experience in managing technical field support including troubleshooting process optimization and application support
  • Has a solid track record of developing and maintaining strong customer relationships at various organizational levels especially with key decision-makers
  • Experience leading teams and providing coaching or supervision to direct reports
  • Proven ability to work effectively in multi-cultural and matrix organization
  • Self-motivated adaptable and capable to managing diverse responsibilities in a fast-paced environment
  • Comprehensive knowledge of surface treatment processesapplications and technologies
  • Has exceptional communication negotiation and relationship-building skills with stakeholders across Southeast Asia
  • Strong strategic thinking and problem-solving abilities with a focus on achieving business objectives
  • Proficiency in Salesforce CRM and Microsoft Office tools (Excel PowerPoint Word Outlook)
  • Has a strong understanding of demand forecasting supply chain considerations and pricing strategies. Quality standards familiarity
  • Ability to conduct technical training transfer knowledge and develop standardized processes


Required Experience:

Manager


About Company

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At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country ... View more

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