Brand Ambassador

About us

Treasury Wine Estates (TWE) is one of the worldsleading wine companies. At TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the worlds desirable luxury wine company known for the experiences we create for our consumers customers partners suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands clickhere.

About the role

To deliver best-in-class brand education advocacy and engagement programs across Emerging Markets within Asia (excluding Greater China) the Middle East and Africa building knowledge passion and advocacy for Treasury Wine Estates portfolio of Power Brands and Regional Heroes. The role will partner with commercial and marketing teams to support commercial objectives drive brand visibility and customer engagement through education training events and relationship building.

Brand & Wine Education

• Deliver engaging and commercially relevant education programs across Emerging Markets for TWEs portfolio of premium and luxury brands.
• Build knowledge confidence and advocacy among internal teams distributors customers trade partners and consumers.
• Deliver brand training masterclasses and educational experiences across multiple channels and audiences. Develop adapt and localise training materials education resources and presentation content where required. Ensure all education programs and materials are aligned with brand standards messaging and positioning.

Portfolio Brand Advocacy

• Act as a regional ambassador for TWEs Power Brands: Penfolds DAOU Matua
• Champion TWEs Regional Heroes portfolio: Frank Family Vineyards Beaulieu Vineyard Stags Leap Winery Pepperjack Squealing Pig Wynns & Coldstream Hills
• Build awareness and understanding of brand heritage winemaking portfolio architecture and key brand stories among internal and external stakeholders.

In-Market Engagement

• Host trade trainings masterclasses wine dinners tastings media engagements and consumer experiences.
• Develop strong relationships with distributors customers trade partners sommeliers media and key industry influencers.
• Support market activations and events in partnership with sales and marketing teams.
• Work with market teams to engage and build relationship with the global Chinese community including wine collectors connoisseurs and high net worth individuals to build advocacy and drive sales of TWEs luxury portfolio across Emerging Markets.

Brand Content & Training Development

• Create adapt and maintain brand education materials presentations and training resources.
• Support localisation and translation of education materials where required.
• Identify new and engaging ways to improve learning outcomes and capability development across markets.

Brand & Winemaking Liaison

• Be the authority and key point of contact in the region for all stakeholders seeking brand and product information across all Power Brands and Regional Heroes.
• Coordinate with winemakers Global Brand Ambassador team and brand teams to stay informed on brand developments.
• Support winemaker visits and events across the region.

About you

• WSET Level 3 Certified Sommelier or equivalent wine qualification required.
• Degree or diploma in Business Marketing Communication Education or similar discipline or equivalent Experience Competencies & Skills: Experience in the premium wine industry.
• Strong public speaking presentation communication and facilitation skills in both English and Mandarin.
• Experience delivering education training and brand engagement programs in both English and Mandarin.
• Proven ability to build relationships with customers distributors and industry stakeholders.
• Highly organised self-motivated and able to manage multiple priorities.
• Strong Mandarin language capability required.
• Experience in Learning & Development or training program development would be advantageous.

Why youll love it here:

• Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and careerdevelopment.

• Enjoy the worlds most desirable wines through our generous employee product allowance

• 20 days annual leave medical insurance quarterly wine allowance

• Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!

We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.

It takes all varietals!

At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age race colour religion gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications so if you dont want to miss out apply today.