Bloomberg Media Planning & Campaign Manager
Job Summary
- Develop a strong understanding of Bloomberg Medias audience platforms advertising products and targeting capabilities and stay up to date with new offerings and product developments.
- Collaborate with cross-functional teams to create strategic and creative single or multi-platform media plans that are aligned with client objectives.
- Use proprietary and industry data and research tools to inform planning decisions.
- Process insertion orders (IOs) accurately and coordinate campaign set-up ensuring a smooth handover to post-sale teams.
- Partner closely with Sales Ad Operations and Client Services during the post-sale phase to ensure media plans are driven as intended deliver against targets and contribute to overall client success and retention.
- Monitor and analyse campaign results to uncover actionable and unexpected insights that inform ongoing optimisations and help Sales partners deliver timely meaningful updates to clients.
- Produce compelling mid and end-of-campaign reports that showcase results highlight key takeaways and support client renewals.
- Support the monthly billing process by partnering with Sales Ad Operations and Finance to resolve billing-related queries including third-party IO reconciliation. Provide excellent customer service to both internal and external partners.
- Use strong communication and time management skills to juggle multiple priorities effectively. Adapt and thrive in an evolving fast-moving environment.
- Bachelors degree or equivalent experience.
- A minimum of 3 years of digital media planning experience at a publisher or agency.
- A strong understanding of media planning principles campaign performance metrics and media buying processes.
- Familiarity with social media platforms their ad formats and the key levers that influence performance.
- Strong analytical skills with the ability to interpret data and present meaningful insights in clear visually compelling formats using PowerPoint or Google Slides.
- Proficiency in Microsoft Excel and Google Sheets including knowledge of pivot tables lookup functions (e.g. XLOOKUP) and charts.
- Familiarity with campaign management tools such as Google Ad Manager Operative DoubleVerify and Salesforce.
- Technical ability to quickly learn and embrace new tools systems and processes. A self-motivated enthusiastic and detail-oriented attitude. Strong problem-solving skills and a solutions-oriented approach.
- Experience working in a fast-paced environment with frequent changes in priorities. Strong multi-tasking time management and organisational skills. The ability to build and maintain strong professional relationships with internal and external partners.
- Fluency in both spoken and written English. Excellent written and verbal communication skills.
- Demonstrated continuous career growth within an organization
- Cross-platform planning experience.
- Demonstrated initiative in exploring AI tools and emerging technologies with a desire to bring fresh ideas and practical applications to the team.
- A track record of staying informed on advertising industry trends and developments and bringing relevant insights into team conversations or planning discussions.
Required Experience:
Manager
About Company
Bloomberg is the world's primary distributor of financial data and a top news provider of the 21st century. A global information and technology company, we use our dynamic network of data, ideas and analysis to solve difficult problems every day. Our customers around the world rely on ... View more