Associate Experience Director

Job Description:

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP) a pure holding company established on January 1 2020 the Dentsu Group encompasses two operational networks: dentsu japan network which oversees Dentsus agency operations in Japan and dentsu international its international business headquarters in London which oversees Dentsus agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65000 dedicated professionals the Dentsu Group provides a comprehensive range of client-centric integrated communications media and digital services through its five leadership brandsCarat dentsu X iProspect Dentsu Creative and Merkleas well as through Dentsu Japan Network companies including Dentsu Inc. the worlds largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Overview:

The Experience Associate Director (GEO/SEO) is responsible for leading end-to-end delivery of GEO/SEO projects ensuring high-quality execution operational excellence and strong client relationships. This role plays a critical part in translating strategy into execution while working closely with media CXM and data teams to deliver integrated performance outcomes.

Key responsibilities and accountabilities:

1. Project Delivery & Operations

• Lead delivery of GEO/SEO projects across multiple clients and markets
• Ensure projects are delivered on time within scope and to high quality standards
• Translate strategic direction into actionable execution plans
• Collaborate closely with media CXM and analytics teams to ensure integrated delivery
• Manage workflows resourcing and operational efficiency

2. Client Management & Growth

• Act as the primary point of contact for key clients
• Build strong client relationships and ensure satisfaction
• Identify upsell and cross-sell opportunities within existing accounts
• Connect SEO/GEO performance with broader media and CXM initiatives to drive growth

3. Delivery Quality & Performance Management

• Maintain high standards for SEO/GEO deliverables (technical content AI search optimisation)
• Monitor performance metrics and optimise strategies accordingly
• Leverage data and insights across SEO media and CXM to inform recommendations
• Ensure consistency and best practices across all deliverables

4. Team Leadership & Capability Development

• Manage and mentor managers executives and specialists
• Oversee day-to-day team performance and output quality
• Provide training and guidance on GEO/SEO best practices and integrated workflows
• Support team development and succession planning

5. Strategic Support & Pitch Contribution

• Support new business pitches with insights case studies and proposed approaches
• Collaborate with the Director on integrated strategies and product rollouts
• Contribute to thought leadership and internal knowledge sharing

Qualifications:

• 810 years of experience in SEO digital marketing or integrated performance marketing with a strongtrack recordleading delivery across multiple clients industries and markets.
• Deepexpertisein core SEO disciplines including technical SEO (crawlability indexation site architecture) content strategy (keyword research content planning topical authority) on-pageoptimisation and off-page/authority strategies across complex and enterprise-level environments.
• Proven ability to translate high-level strategy into clear structured execution plans that are actionable measurable and aligned with clientobjectives.
• Demonstrated success in senior client management includingmaintaininghigh satisfaction handling challenging conversations and driving long-term account growth.
• Experienceidentifyingupsell and cross-sell opportunities within existing accounts and partnering with senior leadership to convert these into commercial outcomes.
• Strong experience working in a cross-functional matrixed environment (media analytics content UX technology).
• Provenpeopleleadership experience including managing managers and senior specialists providing structured feedback mentoring team members and ensuring consistent delivery quality.
• Practical awareness of AI-driven search changes including the impact of AI Overviews LLM-driven discovery and evolving organic visibility patterns.
  

Develop-on-the-job (supported through training and leadership)

• Hands-on delivery of Generative EngineOptimisation(GEO) including LLM-specific audits citation gap analysis entity clarity assessment and answer-leveloptimisation.
• Advanced AI-search measurement frameworks beyond rankings and traffic including AI visibility citation presence and brand representation metrics.
• Use of GEO-specific tools AI-assisted content workflows and automation to scale SEO and GEO delivery.
• Development and documentation of formal GEO playbooks andAI-searchbest practices.

Location:

Brand:

Time Type:

Contract Type: