olalekan phillip ogunbiyi

olalekan phillip ogunbiyi

Senior Area Manager Retail
Canada

About Me

Innovative and analytical professional with proven experience in transforming requirements from stakeholders to data driven deliverables. Consistently drew meaningful insights from data that ensured the companies activit…

Experience

Senior Sales Manager

Heineken, Nigeria
Apr 2013 - Present · 13 years 6 months

Heineken, Nigeria | Senior Area Manager Retail

Team Training/capability development/Sales Forecast preparation and Management of High End Outlets.
Steers sales team with daily performance, market intelligence, coaching and top check for infield knowledge and execution.
Drives availability of all Heineken products in all Distributors outlets, management of credit and financial health.
Planning, development and review of Distributors' business plan.
Implementation/monitoring depletion schemes and activations using the total planning management TPM tool.
Strategy implementation and its proper execution in the sales Area with tactical & Discounts Depletion initiative.
Overall responsibility for all Nigerian Breweries Activities and Performance in the Sales Area

Senior Area Manager Retail

Heineken, Nigeria
Dec 2018 - Present · 7 years 10 months

<p>Team training and capability development<br>
Sales forecast preparation and management of high end outlets<br>
Steers sales team with daily performance, market intelligence, coaching and top check for infield knowledge and execution<br>
Drives availability of all Heineken products in all distributors outlets<br>
Management of credit and financial health<br>
Overall responsibility for all Nigerian Breweries activities and performance in the sales area<br>
Planning, development and review of distributors' business plan<br>
Implementation and monitoring of depletion schemes and activations using the total planning management TPM tool<br>
Strategy implementation and proper execution in the sales area with tactical and discounts depletion initiative</p>

Trade Marketing Executive

Heineken, Nigeria
Jan 2018 - Nov 2018 · 10 months

<p>Promotion planning, execution and measurement of effectiveness<br>
Development of initiatives in conjunction with the region<br>
Negotiation and execution of MVO deals in conjunction with the region<br>
Trade infrastructure and visibility deployment<br>
Liaise with 3rd parties and agencies<br>
Local and HQ initiated event management</p>

Sales Performance Analyst

Heineken, Nigeria
Jan 2016 - Jan 2017 · 1 year

<p>Supported team to implement data analytics and best practice that enhanced data driven culture of the organization<br>
Supported the data profiling process for determining inaccurate data on infrastructure<br>
Create executive reporting using PowerBI and Tableau reports that ensured actionable insights on call fulfilments, call effectiveness, strike rate etc<br>
Utilize feedbacks from sales executives to make changes to reports and dashboards that increased the confidence stakeholders have in the data analytics team<br>
Drives the deployment of other machine learning use case for the sales team especially for e-business (churn analytics use case)<br>
Tools use: MS Excel, MS PowerPoint, BI, Databricks (Python and SQL), Azure DevOps and Teams for project management</p>

Retail Executive

Heineken, Nigeria
Apr 2013 - Dec 2015 · 2 years 8 months

<p>Team leader, supervision and performing oversight functions of the assigned cluster<br>
Attending to distributors' enquiries and finding solutions to complaints made<br>
Responsible for the sales and redistribution of Brewery products in the distributors warehouse through different means<br>
Acting as liaison between Heineken, Nigeria and the customers<br>
Co-ordinate and consolidate compliance and operational management reports of the assets to Heineken, Nigeria<br>
Ensuring adherence to Brewery policies, procedures and internal controls<br>
Ensure implementation and compliance with laid down controls and operational control of the business</p>

Asst. Manager

Risk Analyst Insurance Brokers
Nov 2008 - Mar 2013 · 4 years 4 months

<p>Experience handling specialty risks (Aviation, Property, Fire and Special Perils, Fidelity Guarantee, Bonds, Marine etc)<br>
Filling regulatory reports and applications on behalf of Risk Analyst Insurance Brokers Ltd.<br>
Global Network Partners (AON and Arik International)<br>
Relating directly with Financial Institutions and Company Auditors<br>
Claims reporting, documentation and recovery<br>
Assets valuation for sum insured purpose<br>
Effectively managing company accounts</p>

Skills

B2B Sales Direct Sales Digital Commerce Microsoft Excel Event Management Stock Control Management Background Time Optimization Sales Experience Team Management Customer Credit Management Work Plan Management KPI Management Channel Management Category Management Retail Marketing Trade Marketing Business Plan Development Analytics Insights Forecasting Operations Workflow Reporting Fleet Management Product Management Tableau Advanced Excel Microsoft Power BI Execute 360 Data Visualization Microsoft PowerPoint Databricks Python SQL Azure DevOps Microsoft Teams
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