Senior Digital Marketing Executive

Techlogix

Job Location:

Karachi - Pakistan

Monthly Salary: Not Disclosed

Experience Required: 4-6years

Posted on: 19 days ago

Vacancies: 1 Vacancy

Job Summary

About TLX Mobility

TLX Mobility is a technology-driven mobility solutions company focused on digitizing and automating field operations for enterprises. TLX Mobility serves enterprise customers across FMCG Financial Services Consumer Electronics and Distribution networks enabling complex field and origination workflows across multiple countries. Our mobile-first platform enables organizations to manage sales force automation distribution retailer engagement and digital origination workflows helping businesses improve operational efficiency and decision-making through real-time data and insights.

Role Overview

We are looking for a Senior Digital Marketing Executive with 46 years of proven experience to lead and execute TLX Mobilitys digital marketing initiatives. The ideal candidate will be responsible for planning running and optimizing performance driven campaigns strengthening brand presence and generating qualified leads across multiple digital channels.

Key Responsibilities

Develop and execute end-to-end digital marketing strategies aligned with business goals
Work closely with Sales and Product teams to align campaigns with ICPs and use cases
Manage landing pages lead magnets case studies and whitepapers
Support Account-Based Marketing (ABM) for enterprise accounts (especially LinkedIn)
Track leads via CRM/Marketing Automation tools (HubSpot Zoho Salesforce etc.)
Drive product positioning and messaging for different industries and geographies
Plan manage and optimize paid campaigns across Google Ads Meta (Facebook/Instagram) and LinkedIn
Manage and grow TLX Mobilitys social media presence with consistent messaging and engagement
Collaborate with content and design teams for blogs landing pages creatives and campaigns
Track analyze and report campaign performance using analytics tools
Optimize marketing budgets and improve ROI through data-driven insights
Monitor market trends competitors and emerging digital channels
Support product launches and go-to-market campaigns
Success Metrics (First 612 Months)
Increase qualified inbound leads by X%
Reduce CPL across paid channels
Improve website conversion rates
Support X enterprise opportunities through digital campaigns

Requirements

Required Skills & Qualifications

Bachelors or masters degree in marketing Business or a related field (or equivalent experience)
46 years of hands-on experience in digital marketing
Strong expertise in performance marketing and digital campaign optimization
Strong written communication skills
Ability to manage multiple campaigns independently
Experience with B2B SaaS or enterprise technology marketing (preferred)
Hands-on experience with CRM & marketing automation tools (HubSpot Zoho Salesforce etc.)
Strong understanding of digital funnels CPL CAC MQL/SQL metrics
Ability to translate technical products into clear value propositions

Benefits

What We Offer

Opportunity to work on innovative enterprise-grade digital products
Competitive compensation and growth-oriented role
Exposure to regional and international markets
Collaborative and fast-paced work environment
Opportunity to work closely with Product Sales and Leadership teams
Direct impact on international growth and enterprise client acquisition
Career progression into Lead / Managerial roles as the marketing function scales

Required Skills:

Required Skills & Qualifications Bachelors or masters degree in marketing Business or a related field (or equivalent experience) 46 years of hands-on experience in digital marketing Strong expertise in performance marketing and digital campaign optimization Strong written communication skills Ability to manage multiple campaigns independently Experience with B2B SaaS or enterprise technology marketing (preferred) Hands-on experience with CRM & marketing automation tools (HubSpot Zoho Salesforce etc.) Strong understanding of digital funnels CPL CAC MQL/SQL metrics Ability to translate technical products into clear value propositions

About TLX MobilityTLX Mobility is a technology-driven mobility solutions company focused on digitizing and automating field operations for enterprises. TLX Mobility serves enterprise customers across FMCG Financial Services Consumer Electronics and Distribution networks enabling complex field and or...