Data & Analytics Manager, Mexico City [12-month Fixed Term Contract]

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

This role is part of LinkedIns broader effort to build and scale an in-house owned media agency including the creation of tools that will significantly increase production speed and operational efficiency. As such the position is structured as a 12-month contractor role. This role will be based in Mexico City Mexico. 

Job Overview 

The Owned In-House Agency Team supports the LinkedIn Owned Media team which leads channel strategy prioritization and performance across Email and LinkedIn Ads. This team partners closely with Owned Media to bring campaigns to life at scale ensuring high-quality execution and operational excellence across a complex portfolio. This includes driving execution of campaign builds QA and reporting insights based on the Owned Media teams strategy and priorities. This team also plays a key role in enabling efficiency and consistency through the use and enablement of technology automation and tooling -- delivering impact through execution scalability and continuous improvement within a high-performing marketing organization. 

This role is responsible for driving performance visibility insights and optimization across Owned channels. Working closely with internal stakeholders and partners this role plays a critical part in identifying trends improving channel health and informing strategic decisions to maximize marketing effectiveness. The manager will regularly share performance insights with key stakeholders through dashboards and reports ensuring data-driven decisions across the organization. Additionally this role will track monitor and manage any data issues as they relate to the Owned tools and platforms. You will also define technical requirements that support automated reporting and analytics initiatives. 

Responsibilities 

• Build and maintain performance dashboards and reporting views to track key metrics 
• Ensure accuracy and consistency of data across reporting tools spreadsheets and presentations 
• Proactively monitor and analyze performance trends identifying both positive and concerning signals 
• Regularly share performance updates and insights on campaigns and horizontal initiatives with internal stakeholders including Owned Media FTEs and BU Marketers 
• Provide clear data-driven recommendations to improve performance and inform strategy 
• Manage multiple workstreams and work with Owned Leads on prioritization  
• Identify and recommend testing opportunities to drive incremental improvements 
• Take proactive action based on performance signals to optimize outcomes 
• Co-design mitigation strategies and optimization approaches with cross-functional teams to address underperformance 

Qualifications :

Basic Qualifications 

• BA/BS degree or equivalent work experience 
• 6 years of experience in analytics BI data modeling or enterprise reporting; 
• 2 years of management experience; prior experience managing offshore teams is a plus 
• Business fluency in English

Preferred Qualifications

• Advanced proficiency with SQL and BI tools such as Looker Studio Tableau and Power BI 
• Strong SQL capabilities and experience working with data lakes warehouses and cloud data structures. 
• Advance understanding of AI/ML concepts and their application in data analysis. 

Skills

• Data-Driven Insights 
• Dashboarding & Visualization 
• Data Accuracy & Governance 
• Performance Optimization 
• Stakeholder Influence

Additional Information :

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No

Employment Type :

Full-time