Senior Marketing Data Scientist

Description -

Senior Marketing Data Scientist

About the job

The role of Marketing Data Science today has evolved constantly because of rapid mar-tech innovations and emergence of disruptive technologies. We are looking for an experienced Senior Marketing Data Scientist who is not only well-versed in machine learning and statistical modeling but also familiar with mar-tech platforms and practices. As a Senior Marketing Data Scientisthere youd put your talent to spot opportunities to apply latest technologies on real-word marketing problems. You will be working with various marketing data platforms and databases get deeply involve in data cleaning and ETL building use whatever modeling skills you have be it time-series forecasting or classification algorithms to help solve marketing analytic problems and finally bring your insight or solution to the senior management within HP. We are looking for a self-starter who is passionate about coding data wrangling and sharing insight with others.

Locations

Guadalajara-Mexico

Responsibilities

• Understand marketing initiatives challenges questions and concerns and transforming them into data science solutions and metrics
• Devise analytical framework models and dashboards to quantitatively measure the impact efficiency and effectiveness of marketing activities
• Lead the development and implementation of innovative end-to-end machine learning techniques to answer key business questions from marketing team or senior management while identifying new areas to explore
• Present your analysis and recommendations to marketing colleagues and to senior management
• Design and build scalable RAG pipelines AI agents and enterprise-grade Generative AI applications for Marketing use cases.
• Define the AI architecture infrastructure model strategy and deployment environment including evaluating existing models fine-tuning and compute requirements.
• Lead development and performance evaluation of LLM solutions across structured and unstructured data while troubleshooting accuracy reliability and scalability issues.
• Collaborate with internal or external members to bring in data source/platform/technique into the team

Required Qualification:

• 57 years of experience in Data Science machine learning statistical modeling or applied AI with strong proficiency in Python SQL Pandas and NumPy.
• Strong experience with regression classification clustering time-series forecasting causal inference NLP and frameworks such as Scikit-learn XGBoost PyTorch or TensorFlow.
• Hands-on experience building Generative AI solutions including LLM applications RAG pipelines embeddings vector databases prompt engineering and AI agents.
• Experience deploying and evaluating AI models on Databricks AWS Azure or Google Cloud including accuracy scalability reliability and cost.
• Ability to work with structured and unstructured data troubleshoot model outputs and translate complex findings into clear business recommendations.
• Strong communication and collaboration skills with experience partnering with technical teams marketers and business understanding and knowledge of digital marketing practices and KPIs on ecommerce ad platforms
• Desire to partner up with other data scientists data analysts and key business partners
• Proficiency with advanced Excel and PowerPoint
• Excellent Communication Skills

Preferred Qualifications:

• Degree in Computer Science/Engineering/Mathematics/Econometrics/Statistics
• Familiarity with Google Analytics/ Adobe Analytics/ Amazon Marketing Cloud/ Google Ads Data Hub and other commonly used digital marketing data platforms or CRM systems
• Knowledge of commercial B2B marketing and ABM
• Experience with marketing measurement frameworks such as Marketing Mix Modeling and Multi-touch Attribution

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal