Field Marketing Manager, Mexico

Field Marketing Manager Mexico

As the Field Marketing Manager for Mexico you will be the strategic bridge between marketing and sales for one of Databricks fastest-growing markets in LATAM. You will own how marketing translates into pipeline and revenue for Mexicoturning customer insights sales priorities and global programs into local full-funnel demand. Reporting to the Director of Americas Field Marketing you will be accountable for building a predictable data-driven field marketing engine that accelerates sales success in the region.

Impact Statement (What success looks like in 1224 months)

• Consistently meet or exceed agreed marketing-sourced pipeline and revenue contribution targets for the Mexico business with clear accountability for lead-to-opportunity and opportunity-to-close conversion.
• Establish an integrated full-funnel field marketing engine that reliably converts priority accounts from awareness to active pipeline improving lead-to-opportunity conversion rates and deal velocity versus baseline.
• Evolve field marketing in Mexico from event-centric execution to scalable repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers.
• Build a tight trusted partnership with Mexico sales leadership where field marketing plans are co-created embedded in territory/account plans and reflected in higher engagement with marketing programs and stronger forecast confidence.
• Improve lead management performance from field programs (speed-to-lead routing accuracy and follow-up quality) resulting in higher conversion rates at each stage of the funnel.
• Increase the ROI of Mexico marketing investments by using attribution and performance data to reallocate budget toward the highest-performing channels and programs generating more pipeline and revenue per dollar spent.

What we look for

• 6 years of B2B marketing experience including 24 years in field marketing or a closely related role with direct accountability for pipeline and revenue contribution.
• Proven success building marketing-sourced pipeline in partnership with direct sales and SDR/XDR teams ideally in a high-growth or SaaS environment.
• Hands-on experience designing and executing integrated full-funnel programs (e.g. events digital campaigns account-based initiatives and partner activities) that move target accounts through the buyer journey and generate measurable pipeline.
• Strong marketing operations aptitude including working in Salesforce (or a similar CRM) and a marketing automation platform to manage campaigns leads and attribution across the funnel.
• Demonstrated ability to use data and experimentation to make investment decisionscomfortable with conversion analysis pipeline reporting and optimizing programs and budgets for ROI.
• Experience partnering closely with sales leaders to co-build territory and account plans translating business priorities into concrete marketing strategies plays and success measures.
• Excellent stakeholder management and communication skills in a matrixed environment with the ability to represent customer and field needs to regional and global marketing teams and drive alignment.
• Willingness to travel for customer meetings field programs and key internal alignment sessions within Mexico and occasionally across the Americas.

Benefits

• Comprehensive health coverage including medical dental and vision
• 401(k) Plan
• Equity awards
• Flexible time off
• Paid parental leave
• Family Planning
• Gym reimbursement
• Annual personal development fund
• Work headphones reimbursement
• Employee Assistance Program (EAP)
• Business travel accident insurance