Trade Marketing Executive

TMM JD and Profile

Resources Skills & Profile

1. 1. TMM
      1. Post Graduate / Graduate
      2. 5 7 year of experience in trade marketing
      3. Prior Experience in Lubricant Industry is mandatory
      4. Account Management Skills
      5. Sales & Marketing Execution Strong Drive for results
      6. Excellent communication & presentation skills
      7. Management competencies
      8. Good interpersonal awareness & collaboration skills
      9. Strong analytical and problemsolving skill

Roles & Responsibilities

1. 1. TMM
      1. Business planning and Market Mapping
      2. Device Trade Marketing Activities
      3. Monitor JCP adherence and attendance tracking
      4. Ensure team adherence towards proper reporting on tool and Data accuracy
      5. Directly supervise and mentor the Promoter Team
      6. Plan regular Trainings and refreshers for the Team
      7. Taking ownership of driving various loyalty programs
      8. Ensure Program and brand hygiene within Team
      9. Build relationship and periodic program reviews
      10. Acting as a Focal point between Marketing & Sales Team

Key Tasks to be executed

• The TMM is responsible for owning the creation of monthly Activity calendar for self and his TMRs KPI Target Setting of his TMRs support execution of the activities and manage and track the marketing activities of his TMRs on ground.
• The main line responsibilities of TMM are New Counter Conversion (Retailer & IWS) Enhance Business of existing counters and Drive Incremental Sales from Converted Counters Enrollment and Activation of Influencer / Mechanic / IWS and Conducting Promotional Activities like In Shop Promotion (ISP) / Market Storming. They are associated with multiple Distributors in their assigned region.