LEAD - MARKETING

Job Description:

Conceptualizing planning and executing marketing branding and BI/CI strategies and initiatives at the headquarters and in regional offices.

• Responsible for all branding and trade marketing activities.
• Supporting the sales team in market penetration with tailored branding and promotional activities in the regions.
• Working with regional marketing and sales representatives to finalize the monthly BTL/activation plan.
• Providing execution and activation support to the product marketing team for new product launches and campaigns.
• Planning and executing major consumer trade and cross promotions.
• Developing internal and external communications in line with brand imagery and handling brand activation and deployment of POS materials in the market.
• Conceptualizing and developing collaterals and other POS materials with the help of the graphic design team.
• Managing the deployment of the marketing budget for the year.
• Generating business intelligence (BI) and market intelligence (MI) related to the industry and competition and sharing this information with relevant stakeholders.

Education Qualification:

• Graduate MBA (Preferable).
• 5 to 7 years of experience in B2B/B2C Marketing.
  
• Marketing Strategic Planning & Execution.
• Promotions & Campaigns.
• Product launch and Go to market strategy.
• Branding & Communication.
• Market Research and Analytics.
  
• Dynamic aggressive result oriented and selfstarter with an ability to work independently.
• Able to respond well to pressure.