Senior Marketing Manager

Overview:

Key Responsibilities:

• Develop and execute digital marketing plans including SEO/SEM email marketing and display advertising campaigns
• Manage and optimize the company website landing pages and user funnels for maximum effectiveness
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize marketing based on the insights
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with crossfunctional teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Proven working experience in digital marketing particularly within the technology industry
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Excellent communication and interpersonal skills

seo,sem,content strategy,social media