Public Relations Executive

Public Relations Executive

• Devise creative public relations strategies that fit the company profile.
• Develop effective PR plans using appropriate strategies and tactics.
• Organise and coordinate PR activities.
• Use a variety of channels (TV, press, internet etc.) to maximise company exposure.
• Liaise with marketing professionals to ensure consistency in promoting corporate image.
• Arrange for interviews or public speaking events and construct press releases.
• Advise the company on handling sensitive public issues to preserve reputation.
• Assess opportunities for sponsorships and other partnerships and manage relations.
• Analyse results of PR campaigns or efforts and prepare reports.

Requirements and Skills:

• BSc/BA in PR, marketing or similar field.
• Proven experience as a public relations executive or similar role.
• Proven experience in coordinating and managing effective PR campaigns through various channels.
• Solid knowledge of social media (blogs, Facebook, Twitter, etc.)
• Excellent communication and presentation skills; comfortable as a public speaker.
• Ability to build strong relationships with key people or organisations.
• A creative mind partnered with the ability to find the best practical solutions.