Paid Search Team Lead Paid Traffic Agency

Job Description

Hi there!
We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so dont miss your chance.
This is our role

Paid Search Team Lead for idea generators planning geniuses and naturalborn analysts.

Tasks in the role

• Understand the intersection between paid search advertising and A.I. technologies and how to properly combine the two.
• Team Leadership and Development: Lead mentor and grow a team of paid search specialists. Foster a collaborative environment and provide ongoing training and support.
• Strategy Development: Develop and implement comprehensive paid search strategies to meet or exceed key performance indicators (KPIs) and business objectives.
• Campaign Management: Oversee the creation execution and optimization of paid search campaigns including keyword research bid management ad copywriting and A/B testing.
• Performance Analysis: Regularly analyze campaign performance data to identify trends insights and opportunities for improvement. Prepare and present reports to stakeholders.
• Budget Management: Efficiently manage the paid search budget ensuring optimal allocation of resources for maximum ROI.
• Incrementality Testing: The ability to understand plan and execute tests that show the incremental impact of paid search campaigns.
• CrossFunctional Collaboration: Work closely with other departments such as SEO content design and analytics to ensure a cohesive and integrated digital marketing strategy.

Requirements

Who we are looking for

• Bachelors degree in Marketing Business or a related field.
• Minimum of five years of experience in Paid Search Advertising preferably B2B with at least two years in a leadership role.
• Proven track record of improving the YoY and MoM ROAS of Paid Search campaigns.
• Ability to show past expertise in STAR format.
• Strong analytical skills with experience in data analysis and reporting.
• Proficient in paid search platforms like Google Ads and Microsoft Ads as well as critical thinking and problemsolving skills. Ability to work with confidence in tools such as but not limited to Tableau GA4 and Google Sheets.
• Ability to understand complex KPIs/business goals.
• Excellent verbal and written communication skills in English. Ability to communicate channelspecific data and ideas to a larger internal marketing and business audience.
• Cultural sensitivity.
• Attention to detail and time management skills.
• Excellent interpersonal skills including verbal and written communication skills.

They say there are no perfect candidates but that might well be you if

• You have the ability to travel internationally when required.
• You share our common values: Trust as we prefer to speak up and be our true selves; Sense of Ownership as its not worth wasting time on something you dont believe in; and enthusiasm for Constant Change as we are always looking to make things better.

A bit about the team

As a Paid Search Team Lead at Semrush you will be at the forefront of our digital marketing efforts. You will be the force to drive growth and efficiency through expert management and strategic oversight of our paid search campaigns. You will lead a dynamic team responsible for the execution optimization and analysis of these campaigns across various platforms such as Google Ads Microsoft Ads and others.

Reporting into the Director of Digital Advertising you should have 5 years of experience in a similar role with proven track record and people management skills.

We will try to create all the right conditions for you to work and rest comfortably

• Its up to you to decide what work format works best for you. You can #wfo #wfh or mix both.
• Flexible working day start.
• Health insurance coverage.
• Working from a modern coworking space (or working from home).
• Internet coverage (up to 30 eur/month).
• Corporate events.
• Unlimited PTO.
• Hobby benefit.
• Training courses conferences.
• English and Spanish courses.
• Gifts for employees.

Finally a little more about our company

Weve been developing our product for 15 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.