Media Buyer Paid Search

• Campaign Strategy and Planning
  

• Collaborate with other applicable Media teams, Account and Clients to understand campaign goals, target audiences, and KPIs
  

• Conduct keyword research to identify relevant search terms and trends.
  

• Develop comprehensive paid search strategies that align with business objectives and plug into the larger media / marketing strategy.
  

• Campaign Execution
  

• Create and set up paid search campaigns using platforms like Google Ads, Bing Ads, and other search engine marketing tools.
  

• Write compelling ad copy to optimize user experience.
  

• Monitor and adjust campaign budgets to ensure efficient spending
  

• Implement ad extensions, ad scheduling, and other optimization techniques.
  

• Keyword & Bid Management
  

• Optimize keyword lists based on performance data and industry trends.
  

• Use negative keywords to filter out irrelevant traffic and non-converting clicks.
  

• Implement keyword match types to refine targeting.
  

• Set and adjust keyword bids to maximize ad visibility while maintaining a positive return on investment.
  

• Utilize automated bidding strategies when applicable to improve campaign efficiency.
  

• Ad Performance Analysis:
  

• Regularly review and analyze campaign performance data, including CTR / CPC / CPLV etc, conversion rates, and quality scores.
  

• Plan and execute A/B tests to evaluate ad copy, landing pages, and other campaign elements.
  

• Implement findings from tests to improve ad performance.
  

• Conversion Tracking:
  

• Set up and monitor conversion tracking to attribute conversions to specific keywords and ads.
  

• Optimize campaigns for the highest-converting keywords and ads.
  

• Industry Knowledge:
  

• Stay informed about the latest trends and developments in search engine marketing
  

• Attend industry conferences and training to expand knowledge and skills.
  

Requirements

• Demonstrate strong understanding of media fundamentals, including media math, target audience development, and KPI goals
  

• Create flowcharts, budget sheets, and PowerPoint presentations
  

• Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner
  

• Perform monthly or as-needed reporting for the clients and account team, providing insight into performance
  

• Bachelor Degree in advertising/marketing or related field
  

• Minimum of 5 years of media-buying experience at an advertising agency
  

• Detail-oriented individual with excellent written and verbal skills
  

• Proficient in working with Excel, PowerPoint, Gmail/G-Suite
  

• Analytical skills and assembling performance reports
  

• Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
  

• Ability to manage multiple projects simultaneously, adapting easily to changes in requests
  

• Client-facing experience and presentation skills a plus
  

• Experience buying paid search is required
  

• Ability to analyze results from media campaigns is a plus
  

• Knowledge of SEO and other digital marketing channels is a plus.
  

• Certification in Google Ads or related advertising platforms is ideal.
  

Benefits