Marketing Coordinator

SKILLS NEEDED/DAY-TO-DAY TASKS AND RESPONSIBILITIES

• Marketing CRM Management:Managing and scheduling emails, automating key processes, and workflows in our CRM. Build out email marketing campaigns, sequences, and newsletters.
• Optimize marketing systems and processesfrom top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Graphic Design: Designing lead magnets, resources, content, and landing pages.
• Tracking KPIs:Weekly tracking of key metrics related to marketing activities. What gets measured gets managed.
• Creating and managing project timelines: The marketing coordinator is responsible for creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Conducting market research: The marketing coordinator conducts market research to understand customer needs and preferences, industry trends, and competitor activities.
• Tracking campaign performance: The marketing coordinator tracks the performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement.
• Developing and executing email marketing campaigns: The marketing coordinator develops and executes email marketing campaigns to promote products or services and engage customers.
• Conducting customer surveys and customer service: Gather feedback and insights into customer satisfaction levels and preferences. Assist with customer service tasks, including support ticket management and email response.
• Managing the company's website: The marketing coordinator manages the company's website, including updating content (prepare data for product imports to website), ensuring website functionality, and improving website performance.
• Coordinating with external vendors: The marketing coordinator coordinates with external vendors such as graphic designers, printers, and digital agencies to execute marketing initiatives.
• Writing and editing marketing copy: The marketing coordinator writes and edits marketing copy for various channels such as social media, email, and website content.

Marketing Coordinator Qualifications

• Experience managing business social media pages and Google Ads

• Excellent project management skills and attention to detail

• Proven work experience with website creation, design, and management

• Track website data using provided software for all markets and look for avenues and opportunities to strengthen our web presence

• Comfortable writing and editing marketing documents, emails, and website content

• Team player with strong collaborative skills, humble and enthusiastic learner’s mindset, and adaptability/flexibility to pitch in when needed

• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects