Digital Marketing Manager
Posted on :
03-04-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
03-04-2024
Job Description
Req ID : 2686605
Exp 13years 46lpa 46years 68lpa
Location Gurugram Cyber Hub
GoodtoHave Skills: B2B Marketing
MustHave Skills: Google Adwords PPC skills
Company Overview:
At EAMOT we specialize in harnessing IoT technology to obtain realtime machine data and
predictive analytics facilitating smarter energy management and optimization. Our team
comprises skilled professionals in electrical mechanical and IT fields focusing on enhancing
the performance and energy efficiency of Diesel Generators UPS and Voltage Servo
Stabilizers. With over 40 dedicated team members and 120 channel partners spanning 29
states our presence extends from Bengaluru Mumbai Gurugram to international offices in
Toronto. Currently we are actively seeking a talented and experienced Digital Marketing
Specialist to drive our digital marketing initiatives from our Gurugram office.
Job Description:
As a Digital Marketing Specialist you will be responsible for planning and executing digital
marketing strategies to generate leads and increase brand awareness. Your primary focus
will be on PPC SEM Linkedin Ads Display Marketing and Promotional Marketing channels
to drive lead generation. You will work closely with the management and operations team
to plan optimize campaigns analyze data and implement strategies for maximum impact.
Key Responsibilities:
Develop and implement digital marketing campaigns to drive lead generation via
PPC SEM Linkedin Ads inMails Display Marketing and Promotional Marketing.
Conduct keyword analysis and utilize SEO best practices to improve website visibility
and organic traffic.
Manage Google Adwords campaigns analyze performance using Google Analytics
and create custom marketing dashboards for tracking key metrics.
Utilize Hubspot Zoho CRM or similar tools for lead qualification and CRM
management.
Conduct A/B testing implement drip marketing campaigns and segment target
audiences for personalized marketing efforts.
Implement remarketing strategies to reengage website visitors and target specific
audience segments effectively.
Stay updated with the latest digital marketing trends and tools including Semrush
Ahrefs Moz and others and leverage them to optimize campaigns.
Collaborate with crossfunctional teams including content design and product to
ensure alignment and consistency in messaging and branding.
Requirements:
12 years of experience in digital marketing with a focus on lead generation and
PPC/SEM campaigns.
Proven track record of managing successful digital marketing campaigns across
various channels.
Indepth knowledge of SEO keyword analysis and Google Adwords.
Proficiency in Google Analytics and other analytics tools for performance tracking
and reporting.
Experience with CRM systems such as Hubspot Zoho CRM or similar platforms.
Strong analytical skills with the ability to interpret data and make datadriven
decisions.
Excellent communication skills and the ability to work effectively in a collaborative
team environment.
Bachelors degree in marketing advertising or related field.
Benefits:
Competitive salary package
Opportunities for career growth and advancement
Dynamic and collaborative work environment
Health insurance and other benefits
If you are a resultsdriven digital marketer with a passion for driving lead generation and are
eager to join a dynamic team we encourage you to apply for this opportunity.
digital marketing,google,digital
Employment Type
Full Time
Company Industry
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
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