Customer Relationship Management Manager

Job Description:

• Planning and delivering CRM strategies encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
• Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
• Managing the team and working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• Overseeing and driving direct communications/relationship with customers especially VIPs through the CRM.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
• Plan and deliver CRM strategies encouraging customer retention and customer loyalty.
• Work with external partners for winwin cooperation and brings benefits to CRM program
• Supervise VIP lounge staff and manage the operation of VIP lounge.
• Manage Membership Card program.
• Develop the importance of customer relationship in the overall of marketing mix.
• Be an active pursuant of the latest thinking in CRM and propose enhancements to deliver on KPIs
• Provide accurate reports and analysis to managers to demonstrate effective ROI.
• Develop drive to store strategies and programs.
• Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.

Qualifications:

• Should have experience/ knowledge about UX and UI
• Should have experience and be familiar with digital tools digital platform performance driving MKT WIFI Marketing EDM
• Should be matured having experiences working with multi partners in multi roles customers partners agencies and budget owners
• Familiar with data management data reading to Provides insights based on app dashboard
• Encourage candidates having experience running Loyalty program Member Acquisition and Management
• Candidates who have experience in running C Club/ VIP Club with series of activities are appreciated
• Brand management experience is in need.

Benefits:

• 100% Social Insurance Personal Insurance after probation
• 13th salary KPI bonus...
• Company Trip
• Discount using Crescent Mall services

Working Hours:

• 9:00 18:30 Monday Friday and 2 Saturdays morning/month.

Remote Work :

No