Employer Active
• Build and manage a rich content calendar that attracts qualified audiences including blog posts, infographics, webinars, etc.
• Grow new marketing-qualified leads by converting website traffic through calls to action, landing pages, and lead generation content.
• Develop the target audience lists based on the value proposition and campaign goals.
• Optimize our marketing automation and lead nurturing processes through email, content, and social media channels.
• Establish a reporting dashboard following the lead stage in the journey.
• Run and track social media promotions to drive traffic.
Full Time