Country Brand Manage....
Country Brand Manager Oncology - Egypt - Pfizer
Posted on :
31-01-2024
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1 Vacancy
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Job Description
Req ID : 2487146
Country Brand Manager Oncology EGYPT
POSITION SUMMARY
Leads the implementation and execution of all marketing and promotional activities for the allocated brands and/or portfolio of therapy area throughout the product(s) life cycle with the main objective of ensuring that the best strategies tools materials and communication channels are made available to all customer facing colleagues.
The CBM will be working closely with cross function teams to ensure the delivery of the marketing goals in alignment with the companys goals and strategies.
POSITION RESPONSIBILITIES
Brand/ TA/ Channel management and tactical plan development:
- Collecting market insights to help in strategy development Development of local tactics (tactical plan) promotional campaigns and programs to maximize brand value
- Implementation of local strategy and alignment with regional and global strategies as appropriate
- Provide accurate analysis of data for each brand and/ or portfolio to support proposed strategy
- Ensure the brands/ TAs are being managed according to life cycle requirements Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels
- Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
- Work closely with crossfunctional brand leadership through the core brand team Utilize inputs from the core brand team to support the strategy and tactical development
- Take accountability for ensuring that all content and/or promotion materials and items for promotional purposes used by customer facing colleagues and channel activities are delivered timeously
- Complete the demand planning to ensure continued stock supply to markets and avoid stock obsolescence
Financial Planning:
- Deliver on revenues and IBA of brands/portfolio within the scope of management
- Ensure high integrity and accuracy of forecasts
- Ensure mitigation plans are developed as required
- Monthly brand and portfolio reviews with Category Lead
- Work with DM to optimize brand forecasts and reduce obsolescence
- Set up monitor and track ROI of marketing expenditure and programs
- Optimally Managing and controlling A&P to maximize the marketing impact
Alignment across functions and stakeholder management:
- Align key internal stakeholders through the core brand team medical marketing Access regulatory sales etc to drive business objectives develop strategies and tactics for the brand and/ or TA
- Lead the efforts to understand and address country opportunities and challenges Collaborate with sales to roll out and drive effective execution of campaigns and programs
Establish effective peer relationships and strong crossfunctional collaboration and communication Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
Vendor management Shared Accountability: Work with CBL/CL on country Op Plan; revenue targets brand A&P and FTE allocations with sales and marketing management.
- With channel marketing ensure that clear inputs on the customer journey for your brands/ portfolios are shared and development of tactics in conjunction with the channel marketers.
- Longrange demand forecasting with demand planning and manager
- Revenue adjustments as needed with sales and business finance manager
- Development of channel strategies with channel marketing and sales
- KOL development in conjunction with sales and medical Onboarding of new PSRs and identifying upskilling requirements with market changes.
EDUCATION AND EXPERIENCE Qualifications:
Graduate of Pharmaceutical/Medical sciences a bachelors degree is required marketing studies or MBA is a plus.
3 years of experience Commercial/Marketing with consistent successful performance and solid career trajectory.
Marketing qualification/projects/assignments would be an advantage.
Fluency in English with good computer skills.
TECHNICAL SKILLS REQUIREMENTS
- Focused on get things done and objective oriented through the proper process.
- Decisive manage complexity to make timely informed decisions.
- Connected collaborate with others to accomplish shared goals
- Courageous and dont wait others to move with accountability and integrity.
- Resilient in facing challenges.
- Inspiring motivate and develop self and others to drive business forward
- Innovative and strong lateral thinker. Ability to analyze define and convey complex concepts clear insights and strategies in verbal and written communication demonstrated track record of ability to influence others without authority proven ability to perform effectively in a complex changing environment and the professional maturity to deal with ambiguity
- Strong interpersonal skills are required as well as excellent verbal communication and presentation skills
- Wellorganized with the ability to be flexible prioritize multiple demands and effectively perform in a matrix organization
- Strategic skills including creativity and effectiveness in identifying and addressing major strategic challenges (e.g. new competition shifting market environment)
- Data analysis interpretation and communications
- Ability to extract Market Customer and Competitor Insights
- Marketing Execution and follow up skills
- Ability to develop performance and Program Metrics
- Demonstrated collaboration/negotiation skills Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering anticipating needs and fulfilling expectations
- Exceptional prioritization among/across brands in portfolio in a resource1constrained context.
Internal Candidate Identified
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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