Content Marketing Executive

Yocket is India   s largest study abroad platform with a community of over 1.2 million aspirants alumni and seniors. We are one of the largest players in the paid study abroad counselling industry. So far we   ve secured over 10000 admits for our students with over 30% landing admits at the top 100 global universities.

Yocket is on a mission to enable every study abroad aspirant to get into the world   s best universities. As a rapidly growing startup looking to double our growth trajectory this year we are looking for a talented and passionate content marketing executive to join our team.

Role Overview:

As a Content Marketing Executive at Yocket you will be responsible for conceptualizing creating and implementing content strategies to drive brand awareness engagement and conversions across channels. Working closely with crossfunctional teams youll play a key role in crafting compelling content that resonates with our target audience and aligns with our brand objectives.

Key Responsibilities:

Write and edit highquality content that aligns with our brand voice target audience and marketing objectives.
Execute content marketing strategies to promote our products and services across various channels including owned and paid channels
Analyze content performance metrics and user engagement data to identify opportunities for optimization and improvement.
Collaborate with crossfunctional teams including creative SEO product and sales to ensure consistency and effectiveness of content across all marketing channels.
Stay uptodate with industry trends best practices and emerging technologies in content marketing and education

Requirements

Bachelors degree or higher in Marketing Communications Business English Literature Journalism or a related field.
23 years of proven experience in content marketing
Exceptional writing editing and proofreading skills in English with an eye for detail.
Basic understanding of marketing principles and content creation tools.
Excellent communication skills with a proactive and resultsdriven attitude
Ability to work collaboratively in a fastpaced and dynamic environment.
Prior experience in an edtech company or an agency is a plus.

Benefits

Hybrid work environment
Unbridled opportunities for career growth
Medical insurance for you and your family

If you are a creative and resultsdriven content marketer looking to contribute to the growth of a dynamic Edtech startup we invite you to apply. Join us in reshaping the future of education!