Chinese Marketing and Business Development Assistant

Want to revolutionize the future of education anddo meaningful work that transforms future generations lives

Crimson Education is a Series C global EdTech startup founded in 2013 with the idea that through personalized education and technology we can transform students into the world leaders of tomorrow. Were now in 28 markets and have an ambitious team of 700 thats rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

Our North American team is growing rapidly. We are looking for an proactive and enthusiastic Marketing and Business Development Assistantwith a specific focus on the Chinese marketto join our team.In this role you will be a pivotal part of enhancing our Chinese marketing initiatives in Canada supportingthe growth of upcoming marketing initiatives andhelping us expand our presence.

This role is responsible for effective local marketing initiatives through researching designing and executing marketing strategy across content creation local partnership outreach public relations and more.

The ideal candidate will be an excellent communicator a highly creative innovator and with a growth mindset. This is a fulltime remote position based in Canada.Due to the bicoastal nature of our team evening workmight be required.Must have highlevel Chinese & English reading and writing proficiency.

What are the main responsibilities for this role

• This role will be focused on developing and furthering Crimsons Chinese market presence in Canadaby assisting with Chinese marketing initiatives

• Developing Chinese marketing assets such as blogs websites marketing brochures videos case studies webinar content sales templatesand resources for students

• Organizing andsupporting the endtoend planning execution and optimization of webinars and other related events

• Managing WeChat group promotions and respond to questions. Contribute to the creation of offline and online marketing content to increase brand awareness create a positive customer experience and increase conversions

• Assisting with outreach tactics including expos seminars school talks and related events. Support webinar coordinating and logistics.

• Supporting Chinese partnership building efforts by researching and finding contact information of potential partners and media channelsand establishing relevant partnerships

What skills and experience are required

• Bachelors degree or higher in marketing communications business or a related field.
  
• Proficiency in English and Mandarin Chinese reading writing and editing skills are essential
• 2 years of experience of Chinese content writing and/or Chinese social media management experience in creating content for WeChat public account and Little Red Book will be preferred
• Excellent communication andstorytellingskills
• Experience in the education sector and/orknowledge in university admissions (US & UK as priority) will be preferred but not required
• Background in college consulting or have a network of education industry contacts/parent groupswill bea strong plus
• Experience with Canva and a basic understanding of Adobe Creative Suite (Photoshop Illustrator InDesign) is a strong plus.Basic command of video editing software such as CapCut is preferred but not mandatory
• Creative thinking and project management skills You love exploring new ideas and can see a project through from start to finish on time.
• Professionalism confidence positive attitude willingness to learn and go the extra mile. A team player and independent worker who does not require handholding
• Strongorganization skills and high learning agility and growth mindset comfort in a fastpaced highgrowth and creative environment

Why work for Crimson

• Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year we love to Level Up (its one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high performing and ambitious team
• Radical Candor is a feedback approach we live by
• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.