Business Development Manager

The Business Development Manager at CED Africa holds a visionary role is instrumental in cementing our status as a beacon of audiovisual excellence in Nigeria and West Africa. This executive will not only lead our ambitious retail/distribution operations and

robust sales and marketing teams but also manage our Experience Centre a stateoftheart facility where System Integrators showcase worldclass solutions to clients. In addition to driving sales through our innovative retail solutions the BDM will

also be responsible for the strategic utilization of our Experience room space rentals and the accompanying Food and beverage services offered to clients. Your leadership will ensure that every aspect of our commercial activities aligns with our mission to

transform the AV landscape and set global benchmarks from Nigeria.

Strategic Relationship Management:

Foster sustainable relationships with premier industry stakeholders establishing CED Africa as their goto distributor for audiovisual and automation solutions.

Tailor CED Africa s services to the unique demands of stakeholders ensuring seamless integration with their upscale residential commercial and hospitality ventures.

Sustain and expand a network of influential contacts prospective customers and strategic partners.

Market Penetration and Capture:

Formulate and implement an aggressive business development plan to bolster market presence and enhance revenue streams.

Aggressively pursue and secure a commanding presence in the highvalue project sector targeting a capture rate of 80% within the upperechelon market.

Brand Positioning and Thought Leadership:

Craft cuttingedge strategies to cement CED Africa s status as a frontrunner in

the industry fostering continuous expansion and brand supremacy.

Lead initiatives to bolster CED Africa s reputation positioning the company as a

vanguard of industry innovation.

Craft brand messaging that conveys the premium nature of our Experience

Demos and the comprehensive nature of our services.

Digital Marketing and Public Relations:

Navigate CED Africa s digital marketing across all pertinent platforms to optimize online visibility and lead acquisition.

Guide the production of compelling marketing content campaigns and sales narratives that succinctly convey CED Africa s competitive edge.

Execute impactful public relations strategies to reinforce CED Africa s stature as the premier entity in AudioVisual and automation design consulting.

Employ analytics to refine digital marketing endeavors guaranteeing elevated engagement and conversion rates.

Direct marketing strategies that promote the unique offerings of the Experience Centre alongside our retail solutions.

Sales and Revenue Targets:

Direct and inspire the Sales and Marketing teams setting challenging goals and propelling the teams to exceed them.

Attain sales objectives by securing contracts for our dealers worth a minimum of $25000 in the residential commercial and hospitality domains across Nigeria.

Propel sales methodologies and campaigns to ensure steady revenue augmentation and enhanced market penetration.

Drive sales revenue generation through our Experience centre rentals our AV retail channels and our AV design consulting services.

Represent CED Africa at pivotal industry gatherings symposiums and networking occasions to fortify business ties and scout for new leads.

Compile comprehensive reports documenting business development pursuits encompassing ROI evaluations market entry and sales trajectories.

Partnership & Relationship Management:

Strengthen relationships with System Integrators supporting them in leveraging the Experience Centre to its full potential.

Engage with clients during their Experience Centre visits to foster relationships and drive business opportunities.

Team Leadership & Organizational Development:

Lead the Retail Sales and Marketing teams with a focus on fostering a culture of excellence innovation and alignment with our vision

Mentor and develop team members ensuring a pipeline of talent capable of

upholding and advancing our market leadership.

Requirements

A Master s degree in Business Administration Marketing or an allied discipline is highly regarded.

A minimum of 5 years in a highranking marketing or business development role with a demonstrated history of accomplishments.

Exemplary leadership prowess with a background in steering multidisciplinary groups towards strategic aims.

Proficient in negotiation with a track record of efficiently concluding deals and overseeing intricate agreements.

Demonstrated success in managing experience centers retail operations and driving sales and marketing initiatives.

Strong business acumen with an entrepreneurial spirit and an innovative approach to business strategy.

Excellent leadership skills with experience in team development stakeholder management and strategic partnership building.

Superior communication abilities to articulate vision inspire teams and engage with highprofile clients.

Proven track record of meeting or exceeding sales revenue targets and managing multiple revenue streams effectively.

Compensation:

Base Pay: N750K to N1.5m

Performance Pay: TBC

A Master s degree in Business Administration, Marketing, or an allied discipline is highly regarded. A minimum of 5 years in a high-ranking marketing or business development role with a demonstrated history of accomplishments. Exemplary leadership prowess with a background in steering multidisciplinary groups towards strategic aims. Proficient in negotiation with a track record of efficiently concluding deals and overseeing intricate agreements. Demonstrated success in managing experience centers, retail operations, and driving sales and marketing initiatives. Strong business acumen with an entrepreneurial spirit and an innovative approach to business strategy. Excellent leadership skills with experience in team development, stakeholder management, and strategic partnership building. Superior communication abilities to articulate vision, inspire teams, and engage with high-profile clients. Proven track record of meeting or exceeding sales revenue targets and managing multiple revenue streams effectively. Compensation: Base Pay: N750K to N1.5m Performance Pay: TBC