Brand Manager
Posted on :
23-01-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2468979
- Brand planning: Develop and implement effective brand activation, HCP, digital and media campaigns to engage target audience.
- Brand building: Develop brand fundamentals (Brand Pulse) to ensure we build strong, loved and enduring brands.
- Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights.
- Innovation: Lead product innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams
- Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels.
- Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables.
- Performance focus: Drive results focus, build monthly cadence to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast.
Employment Type
Full Time
Department / Functional Area
Key Skills
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