Afreximbank Assistant Manager Communications Events Cairo Egypt

Responsibilities:

• Responsible for overseeing the Bank's social media platforms and social content strategies and its interactions with the public. Their duties include analysing engagement data identifying trends and planning digital campaigns to build community online. The Social & Digital Media Manager will play a key role in developing and implementing our social media strategy to build brand awareness engage our target audience and drive the bank’s development objectives. You will be responsible for creating and curating engaging content managing social media channels websites other external platforms (Wikipedia) and analysing performance metrics.
• Develop and execute a comprehensive social media strategy through competitive research platform determination benchmarking messaging and audience identification to drive brand awareness engagement and conversions for the social media handles of the Bank and its subsidiaries.
• Create and curate compelling and visually appealing content for various social media platforms including LinkedIn Instagram Facebook Twitter and any other channels.
• Generate edit publish and share daily content (original text images video or HTML) that builds meaningful connections.
• Create editorial calendars and syndication schedules edit publish and manage social media posts ensuring consistent accurate and timely updates.
• Engage with our audience by responding to comments messages and fostering a sense of community.
• Collaborate with the relevant departments units and teams to align social media efforts with broader events marketing and promotional campaigns.
• Analyse key performance metrics and adjust strategies to optimize social media campaigns. Continuously improve by capturing and analysing the appropriate social data/metrics insights and best practices. Share monthly campaign or spot reports as required.
• Provide social media training and guidance to management and relevant team members on social media implementation best practices and strategies.
• Create and distribute engaging written or graphic content in the form of enewsletters web pages and blog content.
• Coordinate and manage the Bank’s website Wikipedia pages and other external platforms to ensure that online information is up to date and accurate.
• Monitor SEO and web traffic metrics and provide regular reports.
• Any other duties as may be assigned by management.

Requirements: Qualification and Skill

• First degree in Communications Journalism or related disciplines and a post graduate degree in the same or related fields from a recognized University.
• Sound experience of at least 8 years with a leading organisation preferably international and demonstrated experience of communications strategy development and implementation.
• Excellent verbal and written communication skills in English with the ability to create engaging content and effectively communicate with the audience.
• Proficiency/ability to work in French or Arabic and knowledge of the Bank's other working languages (Portuguese etc.) is an added advantage.
• Proficiency in video editing software (e.g. Adobe Premiere Pro Final Cut Pro) to create and edit engaging video content.
• Strong digital and social media management skills.
• Strong creative and visual storytelling skills with a keen eye for design and aesthetics. Strong graphic design skills including proficiency in Adobe Creative Suite or similar tools to create visually appealing content.
• Proficiency in social media management tools analytics platforms and a deep understanding of their algorithms.
• Ability to work independently manage multiple tasks and meet deadlines.
• Knowledge of the latest trends and technologies in digital marketing and social media. Strong analytical skills with the ability to interpret data and make datadriven decisions.
• Proven passion for development & Trade in Africa.
• Ability to communicate and function in a culturally diverse and change oriented setting and good knowledge of the African continent.
• Ability to engage senior officials of media companies banks corporates and governments for purposes of disseminating required information about the Bank.
• Willingness to travel extensively and to work long hours where required to achieve the Bank's objectives.
• Demonstrated leadership capabilities including ability to build and nurture relationships with internal and external counterparties to attain goals.

Contractual information:

• Permanent
• Willing and able to relocate to Egypt for the opportunity
• Suitably qualified candidates from all African nationalities are encouraged to apply

Caleb Ebrahim

Recruitment Consultant

Finance Fintech & IT

CA Global will respond to shortlisted candidates only. If you have not had any response in two weeks please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.