Account based marking Executive

Overview:

Key Responsibilities:

• Develop and execute accountbased marketing plans
• Identify and prioritize target accounts
• Collaborate with sales and marketing teams to align strategies
• Create personalized content and messaging for targeted accounts
• Monitor and analyze campaign performance
• Utilize marketing automation and CRM tools
• Implement ABM campaigns across various channels
• Measure and report on campaign effectiveness
• Coordinate with internal and external stakeholders
• Stay updated on industry trends and best practices
• Manage budget and resources effectively
• Contribute to the development of the overall marketing strategy
• Engage with key stakeholders to understand their needs
• Drive customer advocacy and loyalty programs
• Assist in the development of sales enablement materials

Required Qualifications:

• Bachelor s degree in Marketing Business or related field
• Proven experience in accountbased marketing or similar role
• Demonstrated success in developing and executing marketing campaigns
• Proficiency in marketing automation and CRM platforms (e.g. HubSpot Salesforce)
• Strong understanding of sales and marketing alignment
• Excellent communication and interpersonal skills
• Ability to work well in a collaborative crossfunctional environment
• Analytical mindset with the ability to interpret data and draw insights
• Creative thinking and problemsolving abilities
• Strong organizational and project management skills
• Ability to prioritize and multitask in a fastpaced setting
• Knowledge of industry best practices and trends in ABM
• Experience in budget management and ROI analysis
• Customercentric mindset with a focus on driving customer loyalty
• Understanding of B2B marketing principles and strategies

communication,creativity,organization,teamwork,account marketing