Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

At The Ward Law Group we represent immigrant families and underserved communities with excellence compassion and faith-rooted service. We are scaling from $100M to $250M and we need a transformational Chief Marketing Officer to drive brand expansion client acquisition and market presence across Florida New York and Texas.

Lead Marketing Strategy

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service leadership loyalty and faith.

Team Leadership & Development

• Oversee a team of 1525 (social digital paid traditional creative content).
• Hire mentor and retain top-tier marketing talent. Create pathways for internal growth.

Full-Funnel Execution

• Own all marketing touchpoints: paid media social SEO PR TV/radio influencer community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.

Brand & Storytelling

• Build a powerful brand that evokes trust purpose and transformation.
• Tell the firms story through emotionally resonant client journeys and community engagement.

Marketing Performance & Analytics

• Implement KPIs for all campaigns. Track CAC CPL cost per signed case ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

Technology & Automation

• Leverage CRM (Salesforce) CallRail Google Analytics and AI-powered tools to streamline processes and scale results.

Cross-Functional Alignment

• Work closely with Intake Legal Ops and Sales to ensure end-to-end client journey is cohesive and high-converting.

Multi-State & Cultural Expansion

• Localize campaigns across Miami Orlando NYC and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.

Budget & Vendor Management

• Manage marketing budgets of $10M annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.

Executive Collaboration

• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Qualifications :

Chief Marketing Officer Minimum Qualifications

Miami Lakes FL (On-Site)

We are seeking a transformational hands-on CMO who has successfully built and scaled marketing engines in high-growth service-based organizations.

Proven Growth & Revenue Leadership

• Successfully scaled marketing in a company growing from $50M to $250M
• Managed $10M annual marketing budgets with strong measurable ROI
• Experience driving 30% year-over-year growth
• Built and scaled both B2C and B2B acquisition strategies ideally in regulated or professional services industries

Full-Funnel & Multi-Channel Expertise

• Deep expertise across:
  • Digital: SEO Google Ads Meta social video
  • Traditional: TV radio billboards
  • PR influencer and brand partnerships
• Proven ability to combine:
  • Performance marketing (CPL/CPA)
  • Brand storytelling to drive both lead volume and trust
• Experience managing multi-state and multi-office campaigns including bilingual markets

Strategic Vision & Execution

• Built and scaled national brands
• Developed repeatable marketing systems (flywheels) that compound growth
• Led marketing transformation initiatives including:
  • CRM (Salesforce)
  • Marketing automation
  • AI-driven tools and optimization

Operational Excellence

• Built and led high-performing in-house teams (15 marketers)
• Established:
  • KPIs dashboards and reporting systems
  • Metrics across lead generation client acquisition and conversion
• Strong experience in:
  • Budget planning and allocation
  • Vendor and agency management
  • Media buying and ROI optimization

Team Leadership & Development

• 10 years in senior marketing leadership (CMO VP SVP)
• Managed:
  • 7 direct reports
  • 2030 person teams across marketing and sales functions
• Proven track record of:
  • Hiring mentoring and developing strong talent
  • Building accountable high-performance teams

Data-Driven Decision Making

• Expert in translating data into actionable growth strategies
• Strong experience with:
  • Salesforce Google Analytics CallRail
  • Attribution modeling and campaign tracking
• Ability to clearly communicate:
  • Whats working whats not and how to optimize

Hands-On Builder Mentality

• Comfortable executing not just leading strategy
• Thrives in a fast-paced high-accountability environment
• Willing to dive into:
  • Campaign gaps
  • Funnel performance
  • Creative and channel optimization
• Works cross-functionally with intake sales and operations to improve the full client journey

Regulated Industry Experience

• Experience in:
  • Legal healthcare insurance financial services or similar industries
• Strong understanding of:
  • Compliance constraints
  • Reputation management
  • High-trust customer acquisition

Executive Presence & Communication

• Confident communicator with experience presenting to:
  • C-level leadership
  • Boards
  • External stakeholders
• Able to translate marketing into business outcomes:
  • Revenue growth
  • CAC / CPL
  • ROI and retention

Requirements

• 10 years in senior marketing leadership roles (CMO VP SVP)
• Experience managing teams of 20 with 7 direct reports
• Bachelors degree in Marketing Business or related field (MBA preferred)
• Experience with modern marketing stack:
  • Salesforce Google Ads Meta TikTok YouTube SEMrush CallRail etc.
• Willingness to work on-site in Miami Lakes FL and travel as needed

Strongly Preferred

• Bilingual (English & Spanish)
• Experience marketing to Hispanic and multicultural audiences
• Background in multi-location or multi-state expansion
• Experience with:
  • Influencers community partnerships or local outreach
  • Video testimonials radio and social campaigns
• Experience in high-growth performance-driven environments

Additional Information :

• Paid Time Off: All employees who work 30 hours per week and above qualify for Paid Time Off. You will accrue a total of 4.62 hours per pay period for a total of three (3) weeks per year.
• Health Benefits: All employees who work 30 hours per week and above will be eligible for benefits starting on the 1st day of the month following their start date. The firm covers a fixed amount which typically covers 40 - 65% of the employee premium depending on the selected plan. The medical insurance plans include options for national coverage and free mental health services. There are also dental plans (with unlimited coverage) and vision plans to choose from at the employees expense. 
• Disability Benefits: All employees who work 30 hours per week will have Short-term and Long-term Disability benefits paid for by the firm.
• Life Insurance: For all employees who work 30 hours per week and above the firm provides 1X earnings life insurance coverage paid for by the addition you will receive a Firm paid accidental death and dismemberment benefit that matches your life insurance coverage.
• Supplemental insurance options include Critical Illness Accident Cancer Hospital Confinement Indemnity insurance Term Life insurance and Whole life insurance
• Retirement: All employees who work 30 hours per week and above qualify for the 401(K) plan. After the employee completes one year of service the firm will match 100% of the first 3% of employee contributions and 50% on the next 2% with immediate vesting.
• Bonus Eligibale

Your talent skills and experience will be rewarded with a competitive compensation package.

The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via-email the Internet or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid in the event the candidate is hired by The Ward Law Group as a result of the referral or through other means.

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Remote Work :

No

Employment Type :

Full-time